E-commerce & Live Operation Specialist

ULIAO PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A thriving e-commerce company in Singapore is looking for an experienced e-Commerce Manager to oversee daily operations across various platforms including Shopify and TikTok. You will be responsible for developing sales strategies, managing live streams, and collaborating with influencers. The ideal candidate has a Bachelor's degree and 4+ years of experience in e-commerce, with proficiency in data analysis and a solid understanding of digital marketing tools. Fluency in English and Mandarin is required.

Qualifications

• 4+ years experience in e-commerce, preferably in retail or consumer goods.
• Strong ability to analyse data and make data-driven decisions.
• Result-driven, able to work in fast-paced environments.

Responsibilities

• Oversee daily operations on e-commerce platforms.
• Plan promotional campaigns and product bundling.
• Manage live-stream sessions and technical issues during broadcasts.
• Collaborate with customer service to resolve inquiries and returns.

Skills

E-commerce tools

Digital marketing platforms

Data analysis

CRM systems

Fluency in English and conversational Mandarin

Education

Bachelor's Degree in Marketing, Business, E-Commerce, or a related field

Tools

Google Analytics

SEO tools

SEM tools

Social media platforms

Job description

Industry: Beauty & Wellness (E-commerce)

Employment Type: Full-Time (5 days)

What You'll Need to Do

• Oversee daily operations on Shopify, Lazada, Shopee, TikTok, and other marketplaces.
• Develop and execute e-commerce strategies to boost sales and enhance brand visibility.
• Plan and optimise ad spend to maximise ROI and revenue growth.
• Track and analyse key performance metrics (sales, ROAS, CTR, conversion rates).

Product Listings & Merchandising

• Upload, optimise, and manage product listings with SEO‑friendly descriptions and accurate specifications.
• Plan promotional campaigns, product bundling, and category merchandising to drive conversions.
• Conduct A/B testing and use data‑driven insights to enhance product performance.

Live Stream Operation

• Set up and check equipment to ensure smooth live sessions.
• Manage and facilitate live‑stream sessions to boost engagement and conversions.
• Run ads and promotions during live streams to attract more viewers.
• Troubleshoot technical issues quickly to keep the stream running smoothly.
• Engage with customers in real‑time and work with the live host to answer questions in the comment section.

Influencer Collaboration & Management

• Use affiliate tools to search for and engage with affiliate creators to promote our brands and products.
• Assist in setting performance goals and target plans for influencers conducting live sessions.
• Monitor and evaluate influencer campaigns, tracking key metrics such as engagement, conversions, and sales impact.

Customer Service & Inventory Coordination

• Collaborate with customer service teams to handle inquiries, complaints, and returns.
• Work with logistics and inventory teams to manage stock levels and ensure timely order fulfilment.

Qualifications

• Bachelor's Degree in Marketing, Business, E‑Commerce, or a related field.
• 4+ years of experience in e‑commerce, preferably in retail or consumer goods.
• Proficiency in e‑commerce tools, CRM systems, Google Analytics, and digital marketing platforms (SEO, SEM, Google Ads, Facebook, Instagram, TikTok).
• Strong ability to analyse data and make data‑driven decisions.
• Result‑driven, able to work in fast‑paced environments and meet tight deadlines.
• Tech‑savvy and multitasking skills to juggle multiple e‑commerce operations seamlessly.
• Fluency in English and conversational Mandarin is required.
• Experience managing regional or international e‑commerce markets (Singapore, Malaysia, Indonesia) is a plus.