Director, Performance Marketing & E‑Commerce — Hotels & Travel

Far East; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Far East is seeking a seasoned Digital Marketing Leader to own paid media and performance marketing for a portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team, drive direct bookings and optimize revenue across SEM, Metasearch, OTA ads, and social channels.

You will plan and launch always-on and seasonal campaigns, manage OTA health and budgets, and partner with agencies while leveraging GA4, GTM, Looker Studio and Power BI for analytics and

Qualifications

• Minimum 8-10 years of digital marketing and e-commerce experience, with at least 2-4 years leading a team.
• Proven record of growing revenue through paid media and e-commerce strategies.
• Strong platform knowledge and hands-on experience of Google Analytics, Search Ads 360 and Google Ads, Metasearch/ Google Hotel Ads, Meta Ads Manager and Looker Studio.
• Strong with data: can explain what drove results and what to do next.
• Effective communicator who can work well with senior leaders, internal stakeholders and agency partners.
• Experience in hotel or travel e-commerce across Asia Pacific markets will be preferred.

Responsibilities

• Lead global paid media investments, campaigns and optimization strategies across SEM, Metasearch, social media advertising on Google/Meta/TikTok/WeChat, OTA advertising
• Plan, launch and optimise always-on and seasonal campaigns, by market, brand and property. This may also include running regular testing programmes to improve and optimize performance
• Management of OTA channel health including rate parity, OTA rankings, promotions and paid placements
• Own group and property-level paid media budgets, investment allocation, spends/revenue forecasting and measure incrementality wherever possible
• Lead agency relationships with marketing vendors and OTAs, including regular performance reviews and commercial negotiations for new or existing partnerships
• Develop and maintain marketing analytics, performance reporting and attribution using platforms such as GA4, Google Tag Manager, Looker Studio and Power BI
• Identify and test new marketing technology and AI tools that can improve performance and productivity
• Foster strong collaboration across functions and properties, from organizing group-wide online campaigns with the marketing and loyalty teams, to working with cluster revenue managers on promotions and channel mix optimization
• Set standards and playbooks for paid media and e-commerce across our brands and destinations.

Skills

Digital marketing

E-commerce

Team leadership

Paid media

Analytics

Tools

GA4

Google Analytics

Search Ads 360

Google Ads

Meta Ads Manager

Looker Studio

Power BI

Job description

Far East is seeking a seasoned Digital Marketing Leader to own paid media and performance marketing for a portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team, drive direct bookings and optimize revenue across SEM, Metasearch, OTA ads, and social channels.

You will plan and launch always-on and seasonal campaigns, manage OTA health and budgets, and partner with agencies while leveraging GA4, GTM, Looker Studio and Power BI for analytics and