Digital Operations Executive

Singtel Group; Singapore; On-site; SGD 45,000 - 67,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking a Digital Operations Executive to support online sales and enhance customer experience. This role involves assisting in campaign execution, managing digital content, and executing digital marketing initiatives. Ideal candidates will have experience with digital content management tools and strong communication skills. This position is essential for driving traffic and conversion across digital platforms, requiring adaptability and collaboration in a fast-paced environment.

Qualifications

• Experience with digital content management tools for campaign execution.
• Familiarity with AI-powered analytics tools is a plus.
• Able to collaborate across teams in a fast-paced environment.

Responsibilities

• Assist in planning and executing campaigns for online sales.
• Manage and update content across digital platforms.
• Support digital marketing execution to improve traffic and conversion.
• Collaborate on promotions, content accuracy, and UX improvements.

Skills

Experience with digital content management tools such as Adobe Experience Manager

Familiarity with Google Analytics

Understanding of web publishing and digital customer journeys

Excellent written and verbal communication skills

Strong interpersonal skills

Good problem‑solving skills

Proficiency in Microsoft Word, Excel, and PowerPoint

Strong time management and organisational abilities

Job description

The Digital Operations Executive supports the Digital Channels team in driving online sales, improving conversion, and elevating the customer experience across Singtel's digital platforms. This role blends campaign execution, content management, digital marketing, and emerging AI‑assisted capabilities to enhance efficiency and decision‑making.

Make an Impact by

• Assist the eShop e‑Commerce Manager in planning and executing campaigns and tactical initiatives to drive online sales, traffic, and contribution.
• Work with design and Marcom teams to develop effective marketing collaterals that align with brand objectives.
• Manage and update content across Singtel.com, gomo.sg, and related product pages, ensuring accuracy and relevance.
• Support assigned product targets and contribute to reducing cost per order for Digital Channels.
• Assist in digital marketing execution including programmatic media, social targeting, dynamic creative optimisation, SEM, SEO, and affiliate marketing to improve qualified traffic and conversion.
• Support Answer Engine Optimisation (AEO) across Singtel.com and gomo.sg by preparing structured, concise content that improves visibility in generative search results.
• Collaborate with Developers and Business Operations teams on weekly promotions, content accuracy, and UX improvements.
• Verify online promotions, pricing, product details, and campaign assets to ensure error‑free deployment.
• Support the creation, scheduling, and monitoring of social media content.
• Contribute to digital marketing and business performance reporting, including insights generation using AI‑supported tools where appropriate.
• Assist with administrative tasks such as inventory checks, pricing updates, and product data maintenance.
• Be available on selected weekends or public holidays to support major events or launches.

Skills for Success

• Experience with digital content management tools such as Adobe Experience Manager.
• Familiarity with Google Analytics and an interest in using AI‑powered analytics tools.
• Understanding of web publishing and digital customer journeys.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and the ability to work collaboratively across teams.
• Good problem‑solving skills with a willingness to challenge assumptions and propose data‑backed improvements.
• Ability to manage multiple tasks in a fast‑moving environment while maintaining accuracy and attention to detail.
• Proficiency in Microsoft Word, Excel, and PowerPoint, with interest in AI‑enhanced productivity features.
• Strong time management and organisational abilities.
• Curiosity and openness to learning AI tools and applying them meaningfully in e‑commerce operations.