Digital Marketing Senior Executive / Marketing Manager

DR MARK LEONG PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A healthcare company in Singapore is seeking a Digital Marketing Senior Executive / Marketing Manager. This role involves managing digital campaigns across various platforms, overseeing content production, and optimizing e-commerce and landing pages. The ideal candidate will have a degree in a relevant field and substantial experience in digital marketing, with a strong proficiency in social media and data analysis. Passion for health and wellness is a plus.

Qualifications

• Proven work experience as a Digital Marketing Executive, Senior Executive, or Marketing Manager.
• Familiarity with basic web/graphic design tools.
• Hands-on experience with content management systems.

Responsibilities

• Manage paid media campaigns across multiple platforms.
• Plan and oversee the creation of video content.
• Collaborate with teams for integrated digital campaigns.
• Design and optimize landing pages for conversions.

Skills

Social media management

SEO knowledge

Strong copywriting skills

Analytical skills

Project management

Proficiency in Facebook and YouTube

Education

Degree in Marketing, Communications, Business

Tools

Google Analytics

Adobe Suite

Figma

Job description

At Dr Mark Leong Group, we are more than a company — we are a team of healthcare, nutrition, and biotechnology professionals united by one mission: to revolutionize personalized nutrition and empower adults globally to reverse chronic diseases, age gracefully, relieve pain, and regain mobility using food, education, and technology.

Our work goes far beyond supplements.

We conduct nutrient deficiency testing, helping individuals uncover hidden gaps that affect energy, weight, immunity, hormones, sleep, digestion, and overall vitality. From this data, our experts craft personalised meal plans and targeted supplement protocols designed to restore health from within.

We believe people deserve clarity, not guesswork.

Our team is deeply committed to consumer education, collaborating with schools, healthcare providers, and government bodies to deliver science-backed nutrition knowledge through engaging, practical, and enjoyable experiences. We help individuals learn what is safe to eat, what to avoid, and how to nourish their bodies for long-term wellbeing.

As we expand across Asia and beyond, we are continuously seeking passionate, mission-driven individuals to join us in reshaping the future of health — one person, one family, and one community at a time.

Digital Marketing Senior Executive / Marketing Manager

Key Responsibilities

1. Social Media Management

• Strong understanding of major platforms (Facebook, Instagram, TikTok, YouTube)
• Research trends, competitor benchmarks, and audience preferences.
• Plan and execute social media strategies aligned with business objectives.
• Generate, edit, publish, and share engaging content daily (text, images, videos, stories, news).
• Respond to follower queries promptly and monitor online reviews.
• Oversee social media account designs (layouts, thumbnails, branding).
• Suggest and implement new features such as promotions, competitions, and engagement initiatives.
• Stay updated with the latest social media tools, algorithms, and digital innovations.

2. Digital Campaigns & Advertising

• Manage paid media campaigns across Meta, YouTube, TikTok, and other digital platforms.
• Set campaign objectives, track KPIs, and report on ROI and performance metrics.
• Analyse data and optimize funnel performance to improve reach, engagement, and conversions.
• Manage multiple concurrent campaigns and deadlines effectively.

3. Content, Creative & Video Production

• Plan and oversee the creation of short-form videos, educational content, interviews, and promotional assets.
• Work on storyboards, scripts, shooting schedules, and post-production workflow.
• Collaborate with internal teams and external creators/agencies to produce high-quality videos and visuals.
• Maintain brand consistency across all digital content.

4. E-Commerce & Landing Pages

• Design and optimize landing pages for lead generation and conversions.
• Manage product listings, campaign pages, and website content updates.
• Work with sales and customer service to ensure seamless user experience across the funnel.

5. Cross-Department Collaboration

• Work closely with marketing, sales, customer service, and product teams for integrated digital campaigns.
• Support offline and online brand activities such as events, webinars, and live sessions.

Qualifications & Skills

• Proven work experience as a Digital Marketing Executive, Senior Executive, or Marketing Manager.
• Proficiency with major social media platforms, especially Facebook and YouTube.
• Solid knowledge of SEO, SEM, keyword research, and Google Analytics.
• Hands-on experience with content management systems and social media management tools.
• Strong copywriting skills with the ability to create engaging text, images, and video content.
• Knowledge of online marketing channels and digital performance metrics.
• Familiarity with basic web/graphic design tools (Canva, Adobe Suite, Figma).Strong analytical, communication, and project management skills.
• Degree in Marketing, Communications, Business, or relevant field.
• Passion for health, wellness, and social impact is a strong advantage.
• Able to work on rotating shifts including weekends (e.g., Fri and Sat or Sun and Mon off).

Interested applicants are invited to submit their detailed resume and portfolio to our Human Capital department at: [e-mail].

Only shortlisted candidates will be notified.