DIGITAL MARKETING MANAGER

ORIENTAL EMPLOYMENT PTE. LTD.; Singapore; On-site; SGD 65,000 - 85,000; Full time

Job summary

A leading employment company in Singapore is seeking a highly experienced Digital Marketing Manager to lead and execute a comprehensive digital strategy across multiple platforms. The successful candidate will be responsible for managing campaigns, analyzing performance, and collaborating with cross-functional teams to enhance the company's online presence. Candidates should be data-driven, technically proficient, and willing to work flexible hours, including night and weekend shifts if needed.

Qualifications

• Proven ability to drive performance through data and creativity.
• Strong technical proficiency in digital marketing tools.
• Experience in managing multi-channel campaigns.

Responsibilities

• Develop and lead comprehensive digital marketing strategies.
• Manage end-to-end digital campaign execution.
• Produce detailed performance reports with actionable insights.
• Oversee various digital marketing channels and tools.

Skills

Digital strategy execution

Data analysis

SEO/SEM management

Campaign management

Collaboration with cross-functional teams

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

Data Studio

Job description

Highly experienced and results-driven Digital Marketing Manager, fully experienced to lead and execute our digital strategy across multiple platforms, which requires strong technical proficiency, strategic leadership, and a proven ability to drive performance through data, creativity, and innovation.

Develop and lead comprehensive digital marketing strategies to grow online presence, traffic, leads, and conversions across all digital channels (including paid media, SEO, email, content, and social).

Manage end-to-end campaign execution, including planning, budgeting, content coordination, performance tracking, and optimization.

Oversee SEO/SEM, Google Ads, Meta campaigns, Display & Programmatic Ads, and affiliate marketing.

Analyze campaign performance using tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and Data Studio, and produce detailed monthly reports with actionable insights.

Manage marketing automation systems to nurture leads and increase customer retention.

Collaborate closely with product, design, sales, and content teams to ensure brand consistency and cross-functional alignment.

Monitor industry trends, competitors, and digital innovations to propose strategies for continuous growth.

Willingness to work night shift and split shift.

Willingness to work extra hours or weekend if needed.