Digital Marketing Executive

Singapore Asia Publishers; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading educational publisher in Singapore is seeking a Marketing Executive to oversee their online marketing strategy. This role involves planning and executing digital marketing campaigns, monitoring social media presence, and creating content to enhance brand awareness. The ideal candidate should have a Bachelor's degree in Marketing, experience in digital marketing, and proficiency in Adobe Creative Suite software. Fresh graduates are welcome to apply for this opportunity to make a positive impact.

Benefits

Opportunity to make a positive impact

Qualifications

• Previous marketing experience is required.
• Passionate about writing and creating engaging stories.
• Excellent understanding of digital marketing concepts.

Responsibilities

• Oversee the online marketing strategy for the organization.
• Launch advertisements and create content to increase brand awareness.
• Monitor the company's social media presence.
• Conduct market research and update databases.

Skills

Adobe Creative Suite

Video editing software proficiency

Excellent communication skills

Ability to work independently

High attention to detail

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Premiere Pro

Final Cut Pro

iMovie

Job description

Overview

Founded in 1977, Singapore Asia Publishers Group is a leading educational publisher specializing in academic materials such as textbooks, supplementary workbooks, guidebooks, reference books, dictionaries and other educational materials.

We continually upgrade our editorial, production and marketing processes to deliver high-quality, timely and relevant educational materials. We stay up to date with current educational curricula to ensure all titles are relevant and applicable to the markets we serve. We build strong relationships with booksellers, schools and colleges in the region to meet the needs of academic institutions, teachers and students. We actively seek reliable and responsible booksellers, distributors and publishers to expand our range of academic materials for our customers. We pride ourselves on providing the best service and aim to be the educational partner of choice in the years ahead. We stay ahead of developments in education curricula through affiliations with schools, educational institutions and educators. We remain a specialist in publishing academic material. Our products are recognized and adopted in many countries. Our writers are trained and have spent at least 5 years teaching the subjects they write.

Role

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

• Design, maintain, and supply content for the organization's website
• Formulate strategies to build lasting digital connections with customers
• Monitor company presence on social media
• Launch advertisements to increase brand awareness
• Forming long lasting B2B partnerships
• Organizing and conducting interviews with different businesses or special guests
• Creating engaging video content
• Conducting market research
• Updating databases, spreadsheets, and inventory lists

Remuneration will be commensurate with qualifications and experience. Fresh graduates are welcome to apply.

Please submit your resume together with a cover letter, and include any relevant portfolio, blog, recordings, or videos, if available.

We regret that only shortlisted candidates will be notified.

Requirements

• Familiar with Adobe Creative Suite
• Familiar with video editing software such as: Adobe Premiere Pro, Final Cut Pro, iMovie
• Familiar with video/audio equipment
• Able to work independently with minimum supervision
• Passionate about writing and creating interesting stories
• Excellent communication and research skills
• High attention to detail

Qualifications

• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

What's on Offer?

• Opportunity to make a positive impact