Customer Relationship Executive

Hua Cheng Education Centre Pte Ltd; Singapore; On-site; SGD 30,000 - 42,000; Full time

Job summary

Hua Cheng Education Centre Pte Ltd in Singapore is seeking a friendly front desk advisor to provide warm, proactive service to parents and students. You will handle enquiries, follow up on leads, and support enrolments for Chinese enrichment programmes.

The role requires strong communication, target-focused service, and the ability to work weekends and two weeknights. Fluency in English and Mandarin is essential to liaise with Mandarin-speaking families across Thomson, Punggol and Sengkang

Qualifications

• Diploma or higher qualification in business administration, marketing, education, customer service or related field.
• Prior experience in customer service, telesales, sales support, education centre operations or front desk advisory roles is an advantage.
• Sales-driven, service-oriented and able to engage parents and assess needs.
• Excellent interpersonal, communication, persuasion and customer service skills.
• Patient, responsible, target-conscious, detail-oriented and able to manage multiple follow-ups in a fast-paced environment.
• Comfortable using basic computer systems to record leads and track follow-ups.
• Willing to work weekends and at least two weeknights.
• Must be bilingual in English and Mandarin to liaise with Mandarin-speaking families.

Responsibilities

• Provide warm, professional frontline service to parents and students.
• Follow up with new leads and walk-in enquiries to promote programmes and convert into enrolments.
• Build relationships through regular communication and personalised learning recommendations.
• Explain course details, promotions, schedules and fees clearly, identifying upsell opportunities.
• Handle feedback and complaints with patience, escalating complex cases when needed.
• Assist with registrations, renewals, withdrawals, make-up lessons and payment follow-ups.
• Maintain accurate records of leads, enquiries and enrolment status for sales tracking.
• Support sales and marketing activities, including promoting trial lessons and campaigns.

Skills

Customer service

Lead follow-up

Telesales

Communication

Bilingual English/Mandarin

Education

Diploma or higher (BA/Marketing/Education)

Tools

CRM systems

Job description

Job Scope

• Provide warm, professional and proactive frontline service to parents and students, ensuring enquiries are handled promptly and with a strong customer-focused approach.
• Follow up closely with new leads, walk-in enquiries and trial class participants to promote suitable Chinese enrichment programmes and convert enquiries into enrolments.
• Build strong relationships with parents and students through regular communication, service follow-ups and personalised learning recommendations to support customer satisfaction and retention.
• Explain course details, promotions, class schedules and fee structures clearly to parents, while identifying opportunities to upsell or cross-sell relevant programmes, holiday courses and enrichment classes.
• Handle customer feedback, objections and complaints with patience and professionalism, providing service recovery support and escalating complex cases to the Customer Relationship Manager when required.
• Assist with registrations, renewals, withdrawals, make-up lessons and payment follow-ups, while ensuring a smooth and positive customer experience throughout the enrolment journey.
• Maintain accurate records of leads, enquiries, customer interactions, enrolment status, payment status and follow-up actions to support sales tracking and service management.
• Support centre sales and marketing activities, including promoting trial lessons, seasonal campaigns, referral initiatives and customer retention programmes.

Requirements

• Diploma or higher qualification in business administration, marketing, education, customer service or a related field.
• Prior experience in customer service, telesales, sales support, education centre operations or front desk advisory roles will be an advantage.
• Sales-driven, service-oriented and confident in engaging parents, understanding their needs and recommending suitable programmes.
• Pleasant personality with excellent interpersonal, communication, persuasion and customer service skills.
• Patient, responsible, target-conscious, detail-oriented and able to manage multiple customer follow-ups in a fast-paced environment.
• Comfortable using basic computer systems to record leads, update customer information and track sales follow-up activities.
• Able to work weekends and at least two weeknights.
• Must be effectively bilingual in both English and Mandarin to liaise with Mandarin-speaking parents and students.

Branch Locations (Travelling required between these locations)

• Thomson
• Punggol
• Sengkang

We regret that only shortlisted applicants will be notified.