Customer Relationship Executive

Hua Cheng Education Centre; Singapore; On-site; SGD 27,000 - 40,000; Full time

Job summary

Hua Cheng Education Centre in Singapore seeks a customer-focused frontline executive to handle enquiries from parents and students. You will follow up leads, promote Chinese enrichment programmes and convert enquiries into enrolments, while building strong relationships through regular communication and tailored learning recommendations.

Responsibilities include explaining course details, promotions and fees, handling feedback, and assisting with registrations, payments and records.

Qualifications

• Diploma or higher in business, marketing, education, or related field.
• Experience in customer service or sales support is a plus.
• Ability to engage with parents and tailor programme recommendations.
• Strong communication and interpersonal skills.
• Willing to work weekends and two weeknights.
• Bilingual in English and Mandarin.
• Proficient with basic computer systems to track leads and enrollments.

Responsibilities

• Provide frontline service to parents and students with a customer-focused approach.
• Follow up with new leads and enquiries to convert to enrolments.
• Build relationships through regular communication and learning recommendations.
• Explain course details, promotions, schedules and fees; upsell relevant programmes.
• Handle feedback and escalate complex cases to CRM.
• Assist with registrations, renewals, withdrawals, payments.
• Maintain records of leads, enquiries, enrolments and payments.
• Support sales and marketing activities like trial lessons and campaigns.

Skills

Customer service

Telesales

Sales support

Front desk

Bilingual English/Mandarin

Interpersonal skills

Communication

Persuasion

Multitasking

CRM data recording

Education

Diploma or higher in business/marketing/education/customer service

Tools

CRM systems

Job description

Job Scope

• Provide warm, professional and proactive frontline service to parents and students, ensuring enquiries are handled promptly and with a strong customer-focused approach.
• Follow up closely with new leads, walk-in enquiries and trial class participants to promote suitable Chinese enrichment programmes and convert enquiries into enrolments.
• Build strong relationships with parents and students through regular communication, service follow-ups and personalised learning recommendations to support customer satisfaction and retention.
• Explain course details, promotions, class schedules and fee structures clearly to parents, while identifying opportunities to upsell or cross-sell relevant programmes, holiday courses and enrichment classes.
• Handle customer feedback, objections and complaints with patience and professionalism, providing service recovery support and escalating complex cases to the Customer Relationship Manager when required.
• Assist with registrations, renewals, withdrawals, make-up lessons and payment follow-ups, while ensuring a smooth and positive customer experience throughout the enrolment journey.
• Maintain accurate records of leads, enquiries, customer interactions, enrolment status, payment status and follow-up actions to support sales tracking and service management.
• Support centre sales and marketing activities, including promoting trial lessons, seasonal campaigns, referral initiatives and customer retention programmes.

Requirements

• Diploma or higher qualification in business administration, marketing, education, customer service or a related field.
• Prior experience in customer service, telesales, sales support, education centre operations or front desk advisory roles will be an advantage.
• Sales-driven, service-oriented and confident in engaging parents, understanding their needs and recommending suitable programmes.
• Pleasant personality with excellent interpersonal, communication, persuasion and customer service skills.
• Patient, responsible, target-conscious, detail-oriented and able to manage multiple customer follow-ups in a fast-paced environment.
• Comfortable using basic computer systems to record leads, update customer information and track sales follow-up activities.
• Able to work weekends and at least two weeknights.
• Must be effectively bilingual in both English and Mandarin to liaise with Mandarin-speaking parents and students.

Branch Locations (Travelling required between these locations)

• Thomson
• Punggol
• Sengkang

We regret that only shortlisted applicants will be notified.