CRM Marketing Executive

SHAKE SHACK SINGAPORE JEWEL PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading food and beverage company in Singapore is looking for a CRM Campaign Support specialist to execute marketing campaigns and analyze customer data. The role requires a Diploma or Degree in a related field and a minimum of 1 year of relevant experience is advantageous. You will work with internal teams and external vendors to enhance CRM initiatives, ensuring data quality and effective communication across departments.

Qualifications

• Minimum 1 year of relevant experience is an added advantage.
• Comfortable working with systems and data.

Responsibilities

• Support the execution of CRM marketing campaigns.
• Extract, review, and analyze CRM campaign data.
• Work closely with external CRM system vendors.

Skills

CRM marketing campaigns

Data analysis

Collaboration

Education

Diploma / Degree in Marketing, Business, Data Analytics, or a related field

Job description

CRM Campaign Support

• Support the execution of CRM marketing campaigns.
• Assist in campaign setup, scheduling, testing, and post-campaign reporting.
• Ensure CRM data is accurate and properly segmented for campaign use.

Data & Reporting

• Extract, review, and analyze CRM campaign data and customer metrics.
• Track campaign performance such as open rates, conversion rates, and engagement metrics.
• Prepare regular reports and simple dashboards for internal stakeholders.
• Identify basic trends and insights from data to support optimisation.

Vendor & System Coordination

• Work closely with external CRM system vendors for campaign execution, system support, and troubleshooting.
• Coordinate requirements, timelines, and follow-ups with vendors.
• Support CRM system testing, enhancements, and new feature rollouts.

Internal Collaboration

• Liaise with marketing, operations, and other teams to support CRM initiatives.
• Assist in maintaining CRM documentation, SOPs, and best practices.

Requirements

• Diploma / Degree in Marketing, Business, Data Analytics, or a related field.
• Minimum 1 year of relevant experience is an added advantage.
• Comfortable working with systems and data.