CRM Campaign Lead — Salesforce & Omnichannel Growth

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking an experienced CRM Manager to develop and execute CRM strategies focused on boosting sales and enhancing customer engagement. The role requires a minimum of 5 years in CRM, preferably in retail, and strong knowledge of Salesforce tools. You will collaborate with various teams, manage projects, and provide insights through data analytics to track campaign performance. This position offers an exciting opportunity in a dynamic environment.

Qualifications

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy, loyalty programs, and lifecycle management.
• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.
• Experience in running CRM projects, campaigns, and UAT.
• Strong coordination and communication skills with cross-functional teams.
• Self-motivated, detail-oriented, able to manage multiple tasks.

Responsibilities

• Develop and manage the CRM program roadmap and activity calendar.
• Design full funnel customer journey including offerings and communications.
• Partner with internal IT to implement CRM campaigns and system improvements.
• Extract, analyze, and interpret CRM data for business decisions.

Skills

CRM strategy and execution

Salesforce Marketing Cloud

Project management

Cross-functional communication

Data analysis

Tools

Salesforce Marketing Cloud

Salesforce Loyalty Cloud

Salesforce Service Cloud

Job description

A leading recruitment firm in Singapore is seeking an experienced CRM Manager to develop and execute CRM strategies focused on boosting sales and enhancing customer engagement. The role requires a minimum of 5 years in CRM, preferably in retail, and strong knowledge of Salesforce tools. You will collaborate with various teams, manage projects, and provide insights through data analytics to track campaign performance. This position offers an exciting opportunity in a dynamic environment.