Content & Events Marketing Specialist (12 months contract, Banking) UID:2269

PERSOL; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading recruitment firm in Singapore is looking for an experienced professional in Event Marketing to manage corporate events from planning to execution. The ideal candidate should have 8-10 years of experience, preferably in the banking or financial services sector. Responsibilities include creating marketing campaigns, overseeing logistics, and promoting events through social media. Strong communication, project management, and analytical skills are necessary. A relevant Bachelor's degree is required.

Qualifications

• 8-10 years in event marketing, preferably in banking/financial services.
• Strong project management and analytical skills required.
• Experience with social media and digital marketing.

Responsibilities

• Plan and execute corporate events (in-person, digital, hybrid).
• Handle end-to-end logistics: venue, vendors, budgeting, registration, on-site management, post-event reporting.
• Drive internal/external communications and stakeholder collaboration.
• Develop branding strategies for corporate segments.
• Lead initiatives for brand building, lead generation, and product launches.
• Create thought leadership content and measure campaign success.
• Manage content calendar, social media amplification, and campaign assets.
• Coordinate internal communications, awards submissions, and client case studies.
• Oversee budget discipline.
• Promote events via social platforms (LinkedIn, search, third-party).
• Implement lead capture and nurturing strategies.
• Collect post-event data, prepare reports, and recommend improvements.
• Stay updated on trends and recommend new event formats and technologies.

Skills

Event management software (e.g., CVENT)

Canva

MS Office

Social media and digital marketing expertise

Strong project management skills

Communication skills

Analytical skills

Familiarity with virtual/hybrid event platforms

Gen AI tools

Gen AI tools

Education

Bachelor’s in Marketing, Communications, Event Management, or related

Job description

Key Responsibilities

1. Events Management

   • Plan and execute corporate events (in-person, digital, hybrid).

   • Handle end-to-end logistics: venue, vendors, budgeting, registration, onsite management, post-event reporting.

   • Drive internal/external communications and stakeholder collaboration.

2. Segment Marketing Campaigns

   • Develop branding strategies for corporate segments.

   • Lead initiatives for brand building, lead generation, and product launches.

   • Create thought leadership content and measure campaign success.

3. Awards & Content Management

   • Manage content calendar, social media amplification, and campaign assets.

   • Coordinate internal comms, awards submissions, and client case studies.

   • Oversee budget discipline.

4. Digital Marketing & Social Media

   • Promote events via social platforms (LinkedIn, search, third-party).

   • Implement lead capture and nurturing strategies.

5. Analytics & Performance

   • Collect post-event data, prepare reports, and recommend improvements.

6. Industry Knowledge & Innovation

   • Stay updated on trends and recommend new event formats and technologies.

Qualifications

• Education: Bachelor’s in Marketing, Communications, Event Management, or related.

• Experience: 8–10 years in event marketing (preferably banking/financial services).

• Skills:

  • Event management software (e.g., CVENT), Canva, MS Office.
  • Social media and digital marketing expertise.
  • Strong project management, communication, and analytical skills.
  • Familiarity with virtual/hybrid event platforms and Gen AI tools.

We regret that only shortlisted candidates will be notified.