Campaign Analytics Associate — Personalization & ROI

Maybank; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading banking institution in Singapore seeks a Business Analyst for Campaign Management Analytics. You will develop and manage marketing campaigns across email, SMS, and other platforms, utilizing data tools like SAS and SQL. Ideal candidates should have a Bachelor’s degree in a related field and experience with CRM platforms. This full-time role promises exciting challenges in the banking sector and focuses on customer data analysis and campaign optimization.

Qualifications

• Proficiency in data tools such as SAS, SQL, OAS, Power BI, or Tableau.
• Strong understanding of banking products and customer lifecycle.
• Excellent communication and presentation skills.

Responsibilities

• Develop and manage end-to-end marketing campaigns across various channels.
• Conduct A/B testing and multivariate analysis to optimize performance.
• Prepare reports and dashboards for campaign tracking.

Skills

Analysis

SAS

Python

Education

Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field

Tools

SAS

SQL

OAS

Power BI

Tableau

Salesforce

Adobe Campaign

Job description

A leading banking institution in Singapore seeks a Business Analyst for Campaign Management Analytics. You will develop and manage marketing campaigns across email, SMS, and other platforms, utilizing data tools like SAS and SQL. Ideal candidates should have a Bachelor’s degree in a related field and experience with CRM platforms. This full-time role promises exciting challenges in the banking sector and focuses on customer data analysis and campaign optimization.