Business Development Manager, Robotics Sales

Omron Electronics S.p.A.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Omron Electronics S.p.A. in Singapore is seeking a Business Development Manager, Robotics Sales to grow the robotics business across Singapore and Malaysia.

You will own the territory, drive revenue, manage strategic accounts, and lead robotics deployments with internal teams and partners. This role blends technical sales with business development, requires 50-70% travel, and involves working with customers, system integrators, and OEM partners to deliver integrated robotics solutions and ensure

Qualifications

• Diploma/Degree in Engineering in Mechatronics, Electrical or Robotics.
• 3+ years in technical applications sales (robotics/automation preferred).
• Knowledge of robotics solutions, markets, and applications.
• Strong sales, presentation, and stakeholder management skills.
• Able to lead advanced customer discussions.
• Willing to travel (50-70%).
• Experience in system integration or OEM environment.
• Sales strategy planning and negotiation skills.

Responsibilities

• Drive robotics business performance for SG & MY.
• Identify priority industries and applications - SEMI transportation, material handling, and inspection.
• Develop and execute country go-to-market strategies.
• Identify and pursue new opportunities by engaging customers with both commercial and technical discussions.
• Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
• Maintain awareness of competitor information and participate in industry associations in accordance with company policy.
• Work closely with internal engineering and product management teams to develop proposals to align technical feasibility and customer needs.
• Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.
• Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, channel partners, system integrators, and distributors.
• Engage clients to assess their requirements and identify opportunities.
• Manage vendor and partner relationships to strengthen competitive positioning in robotics and industrial automation markets.
• Take end-to-end ownership of key opportunities, from qualification to deployment.
• Oversee project execution in collaboration with FAEs, service teams, and system integrators.
• Align customer expectations, technical feasibility, and delivery timelines.
• Manage project risks, scope, and commercial outcomes for key projects.
• Work with customers to assess their automation needs, providing technical recommendations and quick testing.
• Collaborate with Application Engineers to ensure smooth project development & implementation, including risk assessment, execution, and alignment.
• Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
• Assess and qualify opportunities to align customer needs with Omron's capabilities.
• Deliver regular performance reports and insights on sales and business development activities.
• Conduct market analysis to refine strategies and increase market share.
• Stay updated on emerging trends, incorporating new technologies into sales strategies.

Skills

Sales experience

Presentation skills

Stakeholder management

Technical sales

Travel readiness

Education

Diploma/Degree in Engineering (Mechatronics, Electrical, Robotics)

Job description

Job Title: Business Development Manager, Robotics Sales

Business Company: Industrial Automation Business (IAB)

At OMRON, we lead the way in automation and robotics, empowering businesses worldwide with innovative solutions in robotics, IoT, machine vision, control, safety systems, etc. Founded in 1933, we have evolved into an organization dedicated to creating new social values while driving industrial digital transformation under our ambitious Shaping the Future 2030 strategy .

With a strong presence in the APAC region, our Industrial Automation business offers one of the industry's most extensive portfolios, including sensors, controllers, motors, robotics, vision, safety solutions, etc. Backed by over 28,000 employees globally and recognized among the World's Top 100 Innovative Companies for the past decade, we continue to improve manufacturing to support a sustainable society.

Short Description

We seek a driven Robotics Business Development Manager to grow the robotics business across Singapore and Malaysia. This role blends technical sales, business development, and project ownership with a focus on application-led selling, partner ecosystem growth, and service monetization. You will act as a business owner for the territory, driving revenue, strategic accounts, and successful robotics deployments with internal teams and partners.

Key Roles and Responsibilities:

Sales Strategy and Planning

• Drive robotics business performance for SG & MY.
• Identify priority industries and applications - SEMI transportation, material handling, and inspection.
• Develop and execute country go-to-market strategies.

Business Development

• Identify and pursue new opportunities by engaging customers with both commercial and technical discussions.
• Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
• Maintain awareness of competitor information and participate in industry associations in accordance with company policy.
• Work closely with internal engineering and product management teams to develop proposals to align technical feasibility and customer needs.
• Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.

Relationship Management & Account Management

• Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, channel partners, system integrators, and distributors.
• Engage clients to assess their requirements and identify opportunities.
• Manage vendor and partner relationships to strengthen competitive positioning in robotics and industrial automation markets.
• Take end-to-end ownership of key opportunities, from qualification to deployment.
• Oversee project execution in collaboration with FAEs, service teams, and system integrators.
• Align customer expectations, technical feasibility, and delivery timelines.
• Manage project risks, scope, and commercial outcomes for key projects.

Technical Sales support with CRM

• Work with customers to assess their automation needs, providing technical recommendations and quick testing.
• Collaborate with Application Engineers to ensure smooth project development & implementation, including risk assessment, execution, and alignment.
• Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
• Assess and qualify opportunities to align customer needs with Omron's capabilities.

Performance Reporting and Market Positioning

• Deliver regular performance reports and insights on sales and business development activities.
• Conduct market analysis to refine strategies and increase market share.
• Stay updated on emerging trends, incorporating new technologies into sales strategies.

Job Requirements

• Diploma/Degree in Engineering (Mechatronics, Electrical, Robotics)
• 3+ years in technical applications sales (robotics/automation preferred)
• Knowledge of robotics solutions, markets, and applications
• Strong sales, presentation, and stakeholder management skills
• Able to lead advanced customer discussions
• Willing to travel (50-70%)
• Experience in system integration or OEM environment
• Sales strategy planning and negotiation skills

Why Join us

OMRON's mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so.