Solutions-Oriented Application Sales Engineer Automation

OMRON Industrial Automation APAC; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

OMRON Industrial Automation APAC is seeking a driven Application Sales Engineer to promote solutions and drive revenue in Singapore. You will own assigned targets, manage key accounts, and identify new business opportunities by matching customer needs with technical offerings.

The role blends technical sales, solution design, and account management. You will prepare cost estimates, deliver product demonstrations, collaborate with distributors, and provide training and guidance to customers.

Qualifications

• Diploma or degree in Robotics, Automation, Mechatronics, or related engineering discipline.
• 3–5 years of relevant experience in technical sales within Industrial Automation.
• Strong technical knowledge of industrial automation components and solutions.
• Familiarity with industrial communication networks is a plus.
• Experience with Salesforce (SFDC) or other CRM systems is preferred.
• Good understanding of sales planning, pipeline management, sales analysis, and business development.

Responsibilities

• Sales & Revenue Growth: take ownership of targets and drive revenue through planning, account management, and business development.
• Customer Account Management: grow existing accounts by understanding business and application requirements, identifying opportunities, and proposing solutions.
• Business Development: acquire new accounts through planned visits, product demos, presentations, and proposals.
• Solution Proposal & Costing: evaluate specs, prepare cost estimates, and develop commercially viable proposals.
• Sales & Marketing Execution: plan and execute initiatives with distributors to promote products and bundles.
• Sales Performance Tracking: monitor pipeline, provide forecasts and updates through SFDC.
• Solution Evaluation: conduct cost-benefit analyses and recommend value-driven products.

Skills

Account management

Sales planning

Business development

Communication skills

Negotiation

Presentation skills

Team collaboration

Education

Robotics/Automation/Mechatronics degree

Tools

Salesforce (SFDC)

CRM systems

Job description

OMRON Industrial Automation APAC is seeking a driven Application Sales Engineer to promote solutions and drive revenue in Singapore. You will own assigned targets, manage key accounts, and identify new business opportunities by matching customer needs with technical offerings.

The role blends technical sales, solution design, and account management. You will prepare cost estimates, deliver product demonstrations, collaborate with distributors, and provide training and guidance to customers.