Senior Sales Manager (Singapore/Malaysia)

Hai Robotics; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Hai Robotics is seeking a seasoned Regional Sales Manager to lead business development and strategic sales initiatives across Southeast Asia. You will expand the regional footprint, deepen customer relationships, and secure high-value automation projects.

The role requires a bachelor’s in engineering, 5+ years in B2B solution sales, and fluency in English (Mandarin a plus). You will guide deal strategy, manage the full sales lifecycle, and collaborate with engineering, product, and partners to

Qualifications

• 5+ years of proven B2B solution sales experience in automation/robotics or material handling.
• Experience managing complex sales cycles involving solution design and cross-functional collaboration.
• Fluent in English; Mandarin is a plus.

Responsibilities

• Drive business growth by closing complex automation deals and meeting revenue targets.
• Lead strategic deal leadership: manage full sales lifecycle and prepare technical & commercial deliverables.
• Develop new business and maintain a strong sales funnel through proactive outreach.
• Engage customers professionally in meetings, calls, and negotiations.
• Enable channel & partner programs through training and joint planning.
• Gather market intelligence to support planning and product development.
• Lead contract closure in collaboration with internal teams.

Skills

Sales experience

Strategic selling

Stakeholder engagement

English and Mandarin

Education

Bachelor’s degree in Industrial/Mechanical/Electrical Engineering

Job description

We are seeking a seasoned and driven Regional Sales Manager to lead business development and strategic sales initiatives in the warehouse automation and material handling sector. This role is critical in expanding our regional footprint, deepening customer relationships, and securing high-value automation projects across Southeast Asia Market.

Key Responsibilities:

Drive Business Growth: Identify, develop, and retain key customer relationships to close complex automation deals and meet revenue targets.

Strategic Deal Leadership: Formulate tailored win strategies and manage the full sales lifecycle, including both technical and commercial deliverables.

New Business Development: Build and maintain a robust sales funnel through proactive outreach, lead qualification, and strategic targeting of new accounts.

Customer Engagement: Represent the company with professionalism in client meetings, calls, presentations, and proposal negotiations—be the trusted face of the brand.

Channel & Partner Enablement: Conduct training, knowledge sharing, and joint business planning with distributors and strategic partners.

Market Intelligence: Gather and report market feedback, competitor insights, and customer requirements to support strategic planning and product development.

Contract Closure: Lead deal structuring, negotiation, and finalization in collaboration with internal teams and external partners.

Qualifications:

Bachelor’s degree in Industrial, Mechanical, Electrical Engineering, or related field.

Fluent in both English and Mandarin is a plus.

5+ years of proven B2B solution sales experience, preferably in warehouse automation, robotics, or material handling systems.

Demonstrated success managing complex sales cycles involving solution design, consultative engagement, and cross-functional collaboration.

Experience working with automation technologies (e.g., AS/RS, AGVs, conveyors, robotics, WMS integration).

Strong analytical and communication skills, with the ability to engage stakeholders from shop floor to boardroom.

Excellent team player.