Application Sales Engineer

OMRON Industrial Automation APAC; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

OMRON Industrial Automation APAC is seeking a driven Application Sales Engineer to promote solutions and drive revenue in Singapore. You will own assigned targets, manage key accounts, and identify new business opportunities by matching customer needs with technical offerings.

The role blends technical sales, solution design, and account management. You will prepare cost estimates, deliver product demonstrations, collaborate with distributors, and provide training and guidance to customers.

Qualifications

• Diploma or degree in Robotics, Automation, Mechatronics, or related engineering discipline.
• 3–5 years of relevant experience in technical sales within Industrial Automation.
• Strong technical knowledge of industrial automation components and solutions.
• Familiarity with industrial communication networks is a plus.
• Experience with Salesforce (SFDC) or other CRM systems is preferred.
• Good understanding of sales planning, pipeline management, sales analysis, and business development.

Responsibilities

• Sales & Revenue Growth: take ownership of targets and drive revenue through planning, account management, and business development.
• Customer Account Management: grow existing accounts by understanding business and application requirements, identifying opportunities, and proposing solutions.
• Business Development: acquire new accounts through planned visits, product demos, presentations, and proposals.
• Solution Proposal & Costing: evaluate specs, prepare cost estimates, and develop commercially viable proposals.
• Sales & Marketing Execution: plan and execute initiatives with distributors to promote products and bundles.
• Sales Performance Tracking: monitor pipeline, provide forecasts and updates through SFDC.
• Solution Evaluation: conduct cost-benefit analyses and recommend value-driven products.

Skills

Account management

Sales planning

Business development

Communication skills

Negotiation

Presentation skills

Team collaboration

Education

Robotics/Automation/Mechatronics degree

Tools

Salesforce (SFDC)

CRM systems

Job description

We are looking for a driven and technically competent Application Sales Engineer to drive revenue growth through the sales and promotion of OMRON Industrial Automation solutions.

The successful candidate will be responsible for achieving assigned sales targets, managing existing customer accounts, developing new business opportunities, and proposing suitable technical solutions based on customer application requirements.

This role combines technical sales, business development, and account management, requiring a strong understanding of customer needs, commercial acumen, and the ability to translate technical requirements into effective solutions.

Key Roles and Responsibilities:

• Sales & Revenue Growth: Take ownership of assigned sales targets and drive revenue growth through effective sales planning, account management, and business development activities.
• Customer Account Management: Manage and grow existing customer accounts by understanding their business and application requirements, identifying sales opportunities, and proposing suitable products and solutions.
• Business Development: Identify, develop, and acquire new customer accounts through planned sales visits, product demonstrations, technical presentations, and solution proposals.
• Solution Proposal & Costing: Evaluate customer specifications and application requirements, prepare cost estimates, and develop commercially viable solution proposals.
• Sales & Marketing Execution: Plan and execute sales and marketing initiatives in collaboration with distributors to promote OMRON products and bundled solutions.
• Sales Performance Tracking: Monitor sales performance, maintain an updated sales pipeline, and provide regular sales forecasts and opportunity updates through Salesforce (SFDC).
• Solution Evaluation: Conduct cost-benefit analysis and recommend appropriate products and solutions that deliver optimal value to customers while meeting business objectives.
• Technical Consultation & Training: Provide product and application information, technical guidance, and basic product training to customers and relevant stakeholders.
• Market & Industry Insights: Monitor market developments, industry trends, and customer application requirements, providing insights for internal reporting and PDCA reviews.
• Continuous Learning: Maintain and enhance technical and product knowledge through internal training, workshops, and collaboration with relevant departments.
• Other Responsibilities: Support related industry sales and business development activities as required.

Job Requirements

• Diploma or Degree in Robotics, Automation, Mechatronics, or a related engineering discipline.
• 3 to 5 years of relevant experience in technical sales, preferably within the Industrial Automation industry.
• Good technical knowledge of industrial automation components and solutions.
• Familiarity with industrial communication networks will be an added advantage.
• Experience with Salesforce (SFDC) or other CRM systems is preferred.
• Good understanding of sales planning, pipeline management, sales analysis, and business development.
• Proven ability to manage customer accounts, develop new business opportunities, and achieve sales targets.
• Excellent interpersonal, communication, negotiation, and presentation skills.
• Proficient in Microsoft Office applications, particularly Word, Excel, and PowerPoint.
• Organised, disciplined, and proactive, with the ability to work independently and collaboratively as part of a team.
• Innovative and solution-oriented mindset, with a willingness to learn and share knowledge.
• Willingness to travel within Singapore and Malaysia.