Brand Strategist

Moonbow; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading branding consultancy in Singapore is seeking a Brand Strategist to work with diverse clients. This role involves defining brand positioning, providing strategic guidance, and conducting market research. The ideal candidate has 3-5 years of experience in brand strategy and strong analytical skills. Join a collaborative team focused on impactful branding and meaningfully engage with clients to shape their market presence.

Qualifications

• 3–5+ years of experience in brand strategy or marketing.
• Proven ability to advise on branding and business strategy.
• Strong research and analytical skills.

Responsibilities

• Define brand positioning and identity frameworks.
• Provide strategic guidance to clients for business objectives.
• Conduct market analysis and uncover strategic opportunities.

Skills

Brand strategy development

Market research

Client engagement

Strategic guidance

Tools

YouGov

SimilarWeb

Brandwatch

Job description

About the Role

We’re looking for a strategic, business-mindedBrand Strategistto join our team in Singapore. In this role, you’ll work across a diverse range of clients—from emerging startups to established regional brands—helping define their brand identity, sharpen their market positioning, and elevate their overall business strategy.

You’ll play a key role in transforming insights into meaningful brand direction, backed by research, creativity, and commercial understanding.

Key Responsibilities

• Brand Strategy Development: Define compelling brand positioning, purpose, and identity frameworks that align with client goals and audience expectations.
• Business & Brand Advisory: Provide strategic guidance to clients on how branding supports broader business objectives, growth strategies, and long-term differentiation.
• Market Research & Insight: Conduct market analysis, consumer segmentation, and competitor audits to uncover strategic opportunities.
• Industry Versatility: Apply strategic thinking across various industries—including experience in sectors like F&B, healthcare/pharma, and consumer goods.
• Client Engagement: Present strategic recommendations clearly and confidently, build trusted relationships, and guide clients through complex branding decisions.
• Cross-Functional Collaboration: Work closely with design, content, marketing, and digital teams to ensure strategic alignment from concept to execution.

Requirements

• 3–5+ years of experience in brand strategy, marketing strategy, or related roles.
• Proven ability to advise clients on both branding and business strategy.
• Experience working across a range of industries; familiarity with F&B and/or pharma is a strong advantage.
• Strong research and analytical skills with a knack for turning insights into clear strategic direction.
• Excellent storytelling, communication, and presentation abilities.
• Comfortable juggling multiple projects in a client-facing, fast-paced environment.

Nice-to-Haves

• Experience in a brand consultancy, creative agency, or strategic marketing environment.
• Understanding of regulatory and market nuances in the pharma or healthcare space.
• Familiarity with insight and planning tools (e.g., YouGov, SimilarWeb, Brandwatch).

Why Join Us

• Work with purpose-driven brands across sectors and stages of growth.
• Play a strategic role in shaping how brands grow, communicate, and compete.
• Join a collaborative, insight-led team that values clarity, creativity, and impact.