Brand Lead: Bakery Café Launch & Growth (Singapore)

PASONA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A growing café brand in Singapore seeks an experienced Branding Manager to lead brand development, product planning, and community engagement. This leadership role involves understanding local consumer preferences, launching strategies, and managing operations from the café’s opening to expansion. The ideal candidate has at least 3 years of management experience in branding or F&B concepts and strong leadership skills. Fluency in Mandarin and familiarity with the Singapore F&B market is advantageous.

Qualifications

• At least 3 years of related experience including management.
• Proven experience in branding and launching F&B concepts.
• Strong understanding of local consumer preferences.

Responsibilities

• Lead brand development and localization strategy.
• Oversee product planning and development.
• Develop and execute sales and marketing strategies.

Skills

Branding experience

Knowledge of Singapore F&B market

Leadership skills

Adaptability

Hands-on initiative

Job description

A growing café brand in Singapore seeks an experienced Branding Manager to lead brand development, product planning, and community engagement. This leadership role involves understanding local consumer preferences, launching strategies, and managing operations from the café’s opening to expansion. The ideal candidate has at least 3 years of management experience in branding or F&B concepts and strong leadership skills. Fluency in Mandarin and familiarity with the Singapore F&B market is advantageous.