Brand and Marketing Director

KINGDEE INTERNATIONAL SOFTWARE GROUP (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading SaaS ERP solution provider in Singapore is seeking an experienced individual to be responsible for international market and brand building. The role involves developing marketing strategies, leading promotional activities, and engaging with potential customers. Ideal candidates will have over 8 years of experience in B2B marketing, with strong language skills and an understanding of the software industry.

Qualifications

• More than 8 years of experience in B2B market/brand promotion.
• Fluent in English; proficiency in Mandarin or another Southeast Asian language is a plus.

Responsibilities

• Brand and market strategy planning for target countries/regions.
• Assist in developing regional marketing strategies and conduct market research.
• Lead marketing activities and manage potential customer development.

Skills

B2B market/brand promotion

Marketing knowledge

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

About Us

Kingdee group company has been established since 1993, and is the number 1 Saas ERP solution provider in China. We have coverage over 172 countries with millions of businesses using our business-critical solution worldwide. As a leading enterprise software company specializing in ERP, cloud solutions, and business digitalization. We empower businesses with intelligent financial and operational solutions to drive digital transformation.

Job Summary

Responsible for Kingdee's international market and brand building, leading overseas market promotion and company brand building, and enhancing overseas market influence.

Key Responsibilities

• Brand and market strategy planning, based on the company's business objectives, formulate annual brand market strategies for target countries/regions, develop segmented target market strategies and periodic promotion plans;
• Assist in developing regional marketing strategies for target countries/regions, conduct market research, understand competitors' positioning and customer needs, provide effective marketing recommendations to the sales team, and ensure alignment with business objectives;
• Lead marketing and marketing activities, manage potential customer development activities, organize and support online and offline events, webinars, and summit events, etc., to achieve the acquisition of more leads/business opportunities;
• Continuously output brand asset content and take responsibility for the quality of brand content creation;
• Fully expand social media promotion channels (such as self media, external media, official websites, e-commerce platforms, etc.), achieve market expansion and brand promotion, and attract potential customers;
• Expand and manage public relations, lead the development and maintenance of third‑party institutions and resources such as government, associations, and universities, and assist in the development of marketing work.

Requirements

• Bachelor's degree or above, Degree in Marketing, Business, Communications, or a related field.
• More than 8 years of experience in B2B market/brand promotion ,preferably in the software, SaaS, or ERP industry.
• Must have knowledge of marketing/selling B2B enterprise software, cloud solutions, or ERP systems
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Experience in overseas regional marketing and brand promotion (Southeast Asia) is an advantage.
• Fluent in English; proficiency in Mandarin or another Southeast Asian language is a plus (for regional market engagement).