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Kit Cat International Pte. Ltd. is seeking a motivated B2B Sales & Merchandising Executive to manage and grow relationships with existing retailers in Singapore.
The role focuses on customer retention, account growth, and delivering excellent service to maximize sales opportunities. You will handle sales account management, in-store merchandising, and provides regular updates on performance. Candidates with 1+ year in sales, bilingual Mandarin, and strong Excel skills are preferred; Class 3/3A
We are seeking a motivated and results-driven B2B Sales & Merchandising Executive to join our growing team. The Sales Executive is responsible for managing and expanding relationships with existing clients. This role focuses on customer retention, account growth, and delivering exceptional service to maximize sales opportunities.
Manage and develop existing retail outlets to drive sales growth and strengthen customer relationships.
Conduct regular outlet visits to maintain customer engagement, understand business needs, and identify sales opportunities.
Drive sales growth through upselling, cross-selling, new product introductions, and promotional activities.
Monitor customer purchasing patterns and utilise CRM data to recommend suitable products and increase sales revenue.
Achieve assigned sales targets and identify opportunities to maximise account potential.
Conduct regular merchandising visits to various outlets
Ensure products are neatly arranged, properly stocked, and displayed according to brand guidelines.
Check that product labels, price tags, promotional wobblers, shelf talkers, and point-of-sale materials are correctly positioned and well maintained.
Monitor product availability, shelf placement, and promotional displays to maximise product visibility.
Identify and report out-of-stock items, damaged products, missing price labels, and merchandising issues.
Coordinate with the relevant teams to address stock replenishment and display requirements.
Provide merchandising updates and photographic reports when required.
Build and maintain strong relationships with retail store managers, buyers, and existing customers.
Address customer enquiries and resolve sales-related issues promptly.
Communicate product updates, promotions, and new launches to customers.
Follow up on outstanding payments and ensure timely collection.
Track sales performance and identify opportunities for growth across assigned accounts.
Maintain accurate customer records, outlet visit reports, and CRM information.
Monitor competitor activities, product placement, and market trends.
Provide regular updates on sales achievements, merchandising activities, and customer feedback.
Minimum GCE 'O' level certificate
1+ years in sales or key account management (B2B preferred)
Strong communication and negotiation skills
Must be Bilingual so as to effectively serve our Mandarin-speaking customers.
Proficient in Microsoft Excel
Good interpersonal skills
Target driven personality
Class 3/3A Singapore license is required
Competitive salary and high performance-based incentive & commission
Career development opportunities
Recognition and rewards
Vehicle + fuel + cash card all provided