Associate Director, Sales & Key Account (SEA)

Tycoon Asia Pacific (Singapore) Pte. Limited; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading sales firm in Singapore is looking for an Associate Director of Sales & Key Account for South-East Asia. The ideal candidate will lead sales activities across multiple markets, driving business growth and managing key relationships. With at least 8 years in the FMCG or healthcare sectors, candidates should excel in negotiation, strategic sales, and managing regional accounts. This role involves working cross-functionally and frequent travel across SEA markets.

Qualifications

• Minimum 8 years of experience in FMCG, pharmaceutical, or healthcare sales.
• Proven track record in achieving sales targets at a regional level.

Responsibilities

• Develop and execute regional sales and key-account strategies.
• Manage a portfolio of key accounts ensuring customer satisfaction.
• Identify new business opportunities across Southeast Asia.
• Lead negotiations with major clients or distributors.
• Collaborate with cross-functional teams for product launch.

Skills

Strong commercial acumen and strategic thinking

Excellent negotiation and communication skills

Leadership and people-management skills

Deep knowledge of pharmaceutical industry regulations

Strong analytical and problem-solving skills

Education

Bachelor’s Degree in Business Administration or related field

Job description

Role Summary

As Associate Director of Sales & Key Account for South-East Asia, you will lead and manage sales and key-account activities across multiple markets in the region. You will drive business growth, manage critical client relationships, and ensure the achievement of sales targets and strategic objectives.

Key Responsibilities

• Develop and execute regional sales and key-account strategies to achieve revenue and growth targets across Southeast Asia markets.
• Manage a portfolio of key accounts, ensuring high levels of customer satisfaction, retention, and expansion.
• Identify and pursue new business opportunities — whether new clients, new products, or market expansion.
• Lead sales negotiations, contracts, pricing discussions, and closing deals with major clients or distributors.
• Collaborate with cross-functional teams (e.g. medical affairs, regulatory, marketing, supply chain) to ensure smooth product launch, supply, regulatory compliance and client servicing.
• Provide leadership and direction to the regional sales/key-account team; mentor and manage team members.
• Monitor market trends, competitor activity, and regulatory changes in SEA markets; adapt strategies accordingly.
• Report regularly to senior management on sales performance, market developments, forecasts, and risks.
• Ensure compliance with all internal policies, industry regulations, and ethical guidelines.
• Build and maintain long-term strategic relationships with key accounts, distributors, government authorities and other stakeholders.

Job Requirements

• Bachelor’s Degree in Business Administration, Marketing or related field will be an added advantages.
• Minimum 8 years of experience in the FMCG industry, pharmaceutical or healthcare sales / key-account / business development roles, preferably with a regional / cross-border responsibility in Southeast Asia.
• Proven track record of achieving and exceeding sales targets and managing key accounts at regional or multinational level.

Skills & Competencies

• Strong commercial acumen and strategic thinking.
• Excellent negotiation, communication, and stakeholder management skills.
• Leadership and people-management skills; ability to manage, coach, and motivate a regional sales team.
• Deep knowledge of pharmaceutical industry regulations and market dynamics in SEA.
• Ability to work cross-functionally with various teams (medical, regulatory, supply, marketing).
• Results-driven, proactive, and adaptable, with strong analytical and problem-solving skills.
• Comfortable travelling frequently across Southeast Asia markets, liaising with clients, distributors, and internal stakeholders.