Assistant Marketing Manager - Greater China

Marina Bay Sands PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury integrated resort company in Singapore is seeking a Marketing Specialist focused on the Greater China market. The ideal candidate will have 3-5 years of marketing experience in hospitality or a related industry, a university degree, and an in-depth understanding of the Greater China markets. The role involves executing marketing initiatives, developing partnerships, and conducting research to enhance customer engagement. Applicants are encouraged to demonstrate creativity and strong project management skills.

Qualifications

• 3-5 years of marketing experience in hospitality, e-commerce, travel, finance, Integrated Resorts, or luxury industry.
• In-depth knowledge of Greater China Markets including China, Hong Kong, Taiwan, and Macau.
• Experience applying engagement strategies in marketing communications and loyalty.
• Extended experience living in the Greater China region.

Responsibilities

• Support strategic marketing initiatives to grow the customer base.
• Execute marketing campaigns targeting Greater China markets.
• Assist in onboarding banking institutions and strategic partners.
• Coordinate with teams to monitor marketing tools and reports.

Skills

Marketing experience

Interpersonal skills

Project management

Knowledge of Greater China Markets

Education

University Degree in Marketing, Business or Hospitality

Job description

Summary of Job Responsibilities

To plan and execute initiatives that support the growth of the Greater China market to generate significant business adoption and customer participation by leveraging the full capabilities of our business partners, related content, media channels, and technology to achieve the project ROI.

Job Responsibilities

• Marketing & Customer Engagement
  • Work under the Director and Sr. Manager of Greater China marketing to support the strategic marketing initiatives to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Marketing initiatives include but are not limited to:
  • 1) Greater China Market development
    • a) Executing database marketing strategies, including MBS, sister properties and business partners, to acquire high value customers or increase their visit frequency to Marina Bay Sands
    • b) Supporting contents execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas, concerts, etc. to amplify the Marina Bay Sands brand awareness in Greater China Market.
    • c) Actively working with OTA (online travel agency), financial service, travel & lifestyle platform, and media partners to plan and execute marketing campaigns for both branding and membership conversion purposes.
    • d) Coordinating with other internal marketing teams to plan and execute Greater China market focused campaigns
    • e) Improving customer experience through platform enhancement and business operations refinement
    • f) Coordinating with other teams and departments when necessary to ensure strategic alliance of Greater China related offers and promotions to business goals and/or integration of marketing initiatives into other business units’ plans where suitable.
  • 2) Loyalty/database/tech support
    • 1) Supporting the business growth of the Greater China markets with addition of onsite and offsite partners for the purposes of database acquisition and continuous marketing
    • 2) Working with internal/external parties to create digital solutions to support customers from Greater China markets
  • 3) Partnership Development
    • 1) Assist in identifying, approaching, and onboarding banking institutions and strategic partners
    • 2) Maintain and strengthen existing relationships through regular engagement and performance reviews.
    • 3) Act as a liaison between internal teams and external partners to ensure smooth communication and execution.
  • 4) Research and Analysis
    • 1) Initiating and coordinating with Analytics team to develop tools and reports to monitor marketing initiatives and support operations
    • 2) Developing customer research that measures the results of Greater China Marketing initiatives and identifies opportunities to explore in coordination with the property and/or brand marketing
    • 3) Other duties as directed by management

Job Requirements

• 3-5 years of marketing experience in the hospitality/ e-commerce/ travel/ finance/ Integrated Resorts/ luxury industry required
• University Degree in Marketing , Business or Hospitality or related field is preferred
• In depth knowledge of Greater China Markets – include China, Hong Kong, Taiwan and Macau
• Extended experiences living in one of the key Greater China Markets with a deep understanding the cultural and social media trend
• Good knowledge of partnership, operations, relationship marketing, database, entertainment, analysis, and high-end customer marketing
• An active experience of engagement in marketing communications, collateral production, loyalty partnership, events, and integrated marketing solution including social media is preferred
• Good interpersonal and project management skills
• Creative, flexible, and a can-do attitude is highly desired