APAC Marketing Strategist

IKAS INTERNATIONAL (ASIA) PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A prestigious marketing firm in Asia is seeking a Marketing Strategist to develop and execute marketing initiatives that enhance brand presence in the region. The role includes planning and managing campaigns, conducting market research, and coordinating with stakeholders to ensure alignment with strategic objectives. The ideal candidate holds a degree in Business or Marketing, has strong analytical and communication skills, and is proficient with digital marketing tools. Fluency in English is required, with additional languages being a plus.

Qualifications

• Proven experience in strategic marketing, campaign management, and performance analysis.
• Ability to work independently, manage multiple priorities, and drive results.
• Willingness to travel in Asia.

Responsibilities

• Develop and implement strategic marketing campaigns across B2B and B2C channels.
• Plan, manage, and monitor marketing campaigns from ideation to execution.
• Conduct market research and competitor analysis to inform strategies.

Skills

Strategic marketing

Campaign management

Performance analysis

Analytical skills

Communication skills

Interpersonal skills

Digital tools proficiency

Education

Degree in Business, Marketing, or related field

Tools

Marketing platforms

Basic design software

Job description

The Marketing Strategist will develop and execute strategic marketing initiatives to strengthen the company’s brand presence in Asia. The role involves planning, managing, and analyzing multi-channel marketing campaigns, coordinating with external agencies, and providing insights to optimize marketing performance. The strategist will work closely with internal and external stakeholders to ensure campaigns align with overall brand strategy and business objectives.

Key Responsibilities:

• Develop and implement strategic marketing campaigns and promotions across B2B and B2C channels in Asia.
• Plan, manage, and monitor marketing campaigns from ideation to execution, including performance analysis.
• Coordinate with agencies and partners to ensure timely and effective campaign delivery.
• Conduct market research, competitor analysis, and trend monitoring to inform marketing strategies.
• Develop local packaging and promotional materials aligned with brand positioning.
• Maintain marketing calendars, monitor budgets, and report campaign performance to management.
• Build and maintain strong relationships with clients, agencies, and other key stakeholders.
• Represent the company at trade shows, events, and market visits.

Requirements:

• Degree in Business, Marketing, or related field.
• Proven experience in strategic marketing, campaign management, and performance analysis
• Strong analytical, interpersonal, and communication skills.
• Proficiency with marketing platforms, digital tools, and basic design software.
• Ability to work independently, manage multiple priorities, and drive results.
• Willingness to travel in Asia.
• Fluency in English is required; additional languages are advantageous.

For more information you can contact Marsela Zagita on [e-mail]

We regret to inform you that only shortlisted candidates will be notified / contacted.

EA Registration No.: R1331145 – Marsela Zagita

iKas International (Asia) Pte Ltd

ROC No.: 200914065E |EA License No.: 16S8086