APAC Digital Marketing & Web Platform Lead

PERSOL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PERSOL Singapore is seeking a commercially minded digital marketing professional to manage regional APAC websites, SEO initiatives, CMS platforms, and digital projects, aligning with global governance and regional marketing teams to deliver optimized customer experiences and business outcomes.

You will collaborate with IT, product, legal, and external partners, coordinate launches, monitor performance metrics, and ensure privacy and cybersecurity standards across multiple markets.

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or related discipline.
• 8 years of experience in digital marketing, web management, digital project management, or digital platform operations.
• Hands-on experience managing CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar.
• Strong understanding of SEO, website analytics, digital performance metrics, and content management.
• Experience coordinating digital projects with multiple stakeholders across regions.
• Strong communication and stakeholder management skills.
• Ability to work effectively in a multicultural and matrix organization.

Responsibilities

• Manage and optimize regional and local websites across APAC markets.
• Coordinate website enhancements, new feature implementations, site launches, and platform upgrades.
• Drive SEO best practices and website visibility improvements across multiple markets.
• Monitor digital performance metrics and recommend optimization strategies based on data insights.
• Collaborate with regional marketing teams to support content planning, localization, and campaign execution.
• Manage budgets, purchase orders, vendor engagements, and project timelines.
• Liaise with agencies, technology partners, and cross-functional teams to ensure successful project delivery.
• Support the integration of digital platforms, tools, and processes into global governance frameworks.
• Ensure compliance with privacy regulations, legal requirements, cybersecurity, and corporate standards.
• Support the management and governance of global digital channels, including YouTube and web content platforms.

Skills

Digital marketing strategy

Web management

Stakeholder management

SEO

Content operations

Project coordination

Multicultural collaboration

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related discipline

Tools

WordPress

Sitecore

Drupal

Adobe Experience Manager

Google Analytics GA4

Google Search Console

Google Tag Manager

SEMrush

Ahrefs

Job description

PERSOL Singapore is seeking a commercially minded digital marketing professional to manage regional APAC websites, SEO initiatives, CMS platforms, and digital projects, aligning with global governance and regional marketing teams to deliver optimized customer experiences and business outcomes.

You will collaborate with IT, product, legal, and external partners, coordinate launches, monitor performance metrics, and ensure privacy and cybersecurity standards across multiple markets.