APAC Digital Marketing Specialist (Web & Digital Platforms)

PERSOL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PERSOL Singapore is seeking a commercially minded digital marketing professional to manage regional APAC websites, SEO initiatives, CMS platforms, and digital projects, aligning with global governance and regional marketing teams to deliver optimized customer experiences and business outcomes.

You will collaborate with IT, product, legal, and external partners, coordinate launches, monitor performance metrics, and ensure privacy and cybersecurity standards across multiple markets.

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or related discipline.
• 8 years of experience in digital marketing, web management, digital project management, or digital platform operations.
• Hands-on experience managing CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar.
• Strong understanding of SEO, website analytics, digital performance metrics, and content management.
• Experience coordinating digital projects with multiple stakeholders across regions.
• Strong communication and stakeholder management skills.
• Ability to work effectively in a multicultural and matrix organization.

Responsibilities

• Manage and optimize regional and local websites across APAC markets.
• Coordinate website enhancements, new feature implementations, site launches, and platform upgrades.
• Drive SEO best practices and website visibility improvements across multiple markets.
• Monitor digital performance metrics and recommend optimization strategies based on data insights.
• Collaborate with regional marketing teams to support content planning, localization, and campaign execution.
• Manage budgets, purchase orders, vendor engagements, and project timelines.
• Liaise with agencies, technology partners, and cross-functional teams to ensure successful project delivery.
• Support the integration of digital platforms, tools, and processes into global governance frameworks.
• Ensure compliance with privacy regulations, legal requirements, cybersecurity, and corporate standards.
• Support the management and governance of global digital channels, including YouTube and web content platforms.

Skills

Digital marketing strategy

Web management

Stakeholder management

SEO

Content operations

Project coordination

Multicultural collaboration

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related discipline

Tools

WordPress

Sitecore

Drupal

Adobe Experience Manager

Google Analytics GA4

Google Search Console

Google Tag Manager

SEMrush

Ahrefs

Job description

We are recruiting on behalf of a well-established global leader client, specialised in smart climate and energy solutions, serving residential, commercial, and industrial markets worldwide.

Join a leading global organization driving digital transformation across Asia Pacific. This regional role supports the development, optimization, and expansion of digital platforms and web ecosystems for multiple international brands, working closely with regional marketing teams, IT, product management, legal, and external digital partners.

We are seeking a commercially minded digital marketing professional who combines strong web platform expertise with exceptional stakeholder management capabilities. The ideal candidate enjoys working across multiple markets, managing complex digital ecosystems, and driving continuous improvements that enhance customer experience, digital performance, and business outcomes. You will play a key role in managing websites, digital projects, SEO initiatives, content operations, and platform performance across diverse APAC markets, while ensuring alignment with global standards and business objectives.

• Manage and optimize regional and local websites across APAC markets.
• Coordinate website enhancements, new feature implementations, site launches, and platform upgrades.
• Drive SEO best practices and website visibility improvements across multiple markets.
• Monitor digital performance metrics and recommend optimization strategies based on data insights.
• Collaborate with regional marketing teams to support content planning, localization, and campaign execution.
• Manage budgets, purchase orders, vendor engagements, and project timelines.
• Liaise with agencies, technology partners, and cross-functional teams to ensure successful project delivery.
• Support the integration of digital platforms, tools, and processes into global governance frameworks.
• Ensure compliance with privacy regulations, legal requirements, cybersecurity, and corporate standards.
• Support the management and governance of global digital channels, including YouTube and web content platforms.

Required background/skills to be successful in this role includes but not limited,

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or related discipline.
• 8 years of experience in digital marketing, web management, digital project management, or digital platform operations.
• Hands‑on experience managing CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar.
• Strong understanding of SEO, website analytics, digital performance metrics, and content management.
• Experience coordinating digital projects with multiple stakeholders across regions.
• Strong communication and stakeholder management skills.
• Ability to work effectively in a multicultural and matrix organization.

Preferred

• Experience supporting regional or global digital platforms across APAC markets.
• Familiarity with Google Analytics (GA4), Google Search Console, Tag Manager, SEMrush, Ahrefs, or similar digital tools.
• Knowledge of website governance, privacy requirements, and digital compliance practices.
• Previous experience working with digital agencies, vendors, and technology partners.
• Exposure to multinational environments, digital transformation projects, or post‑merger integrations.

EALicenseNo.:01C4394(PERSOLSingaporePteLtd)

EARegistrationNo.R1873450(JyotiKumari)