APAC Digital Marketing Specialist (Web & Digital Platforms)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PERSOL Singapore is seeking a commercially minded digital marketing professional to manage regional APAC websites, drive platform enhancements, and ensure alignment with global standards. You will collaborate with regional marketing, IT, product, legal, and external partners to optimize digital ecosystems.

The role focuses on SEO, content operations, analytics, and platform performance across APAC markets, with responsibility for budgets, timelines, and governance while upholding privacy and

Qualifications

• Bachelor's degree or equivalent in Marketing, Digital Marketing, Business, Communications, or related field.
• 8+ years of experience in digital marketing, web management, digital project management, or digital platform operations.
• Hands-on experience managing CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar.
• Strong understanding of SEO, website analytics, digital performance metrics, and content management.
• Experience coordinating digital projects with multiple stakeholders across regions.
• Strong communication and stakeholder management skills.
• Ability to work effectively in a multicultural and matrix organization.

Responsibilities

• Manage and optimize regional and local websites across APAC markets.
• Coordinate website enhancements, new feature implementations, site launches, and platform upgrades.
• Drive SEO best practices and website visibility improvements across multiple markets.
• Monitor digital performance metrics and recommend optimization strategies based on data insights.
• Collaborate with regional marketing teams to support content planning, localization, and campaign execution.
• Manage budgets, purchase orders, vendor engagements, and project timelines.
• Liaise with agencies, technology partners, and cross-functional teams to ensure successful project delivery.
• Support the integration of digital platforms, tools, and processes into global governance frameworks.
• Ensure compliance with privacy regulations, legal requirements, cybersecurity, and corporate standards.
• Support the management and governance of global digital channels, including YouTube and web content platforms.

Skills

Digital marketing

Web management

SEO

Content management

Stakeholder management

Project management

Analytics

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related discipline

Tools

WordPress

Sitecore

Drupal

Adobe Experience Manager

Job description

We are recruiting on behalf of a well-established global leader client, specialised in smart climate and energy solutions, serving residential, commercial, and industrial markets worldwide.

Join a leading global organization driving digital transformation across Asia Pacific. This regional role supports the development, optimization, and expansion of digital platforms and web ecosystems for multiple international brands, working closely with regional marketing teams, IT, product management, legal, and external digital partners.

We are seeking a commercially minded digital marketing professional who combines strong web platform expertise with exceptional stakeholder management capabilities. The ideal candidate enjoys working across multiple markets, managing complex digital ecosystems, and driving continuous improvements that enhance customer experience, digital performance, and business outcomes. You will play a key role in managing websites, digital projects, SEO initiatives, content operations, and platform performance across diverse APAC markets, while ensuring alignment with global standards and business objectives.

• Manage and optimize regional and local websites across APAC markets.
• Coordinate website enhancements, new feature implementations, site launches, and platform upgrades.
• Drive SEO best practices and website visibility improvements across multiple markets.
• Monitor digital performance metrics and recommend optimization strategies based on data insights.
• Collaborate with regional marketing teams to support content planning, localization, and campaign execution.
• Manage budgets, purchase orders, vendor engagements, and project timelines.
• Liaise with agencies, technology partners, and cross-functional teams to ensure successful project delivery.
• Support the integration of digital platforms, tools, and processes into global governance frameworks.
• Ensure compliance with privacy regulations, legal requirements, cybersecurity, and corporate standards.
• Support the management and governance of global digital channels, including YouTube and web content platforms.

Required background/skills to be successful in this role includes but not limited,

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or related discipline.
• 8 years of experience in digital marketing, web management, digital project management, or digital platform operations.
• Hands-on experience managing CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar.
• Strong understanding of SEO, website analytics, digital performance metrics, and content management.
• Experience coordinating digital projects with multiple stakeholders across regions.
• Strong communication and stakeholder management skills.
• Ability to work effectively in a multicultural and matrix organization.

Preferred

• Experience supporting regional or global digital platforms across APAC markets.
• Familiarity with Google Analytics (GA4), Google Search Console, Tag Manager, SEMrush, Ahrefs, or similar digital tools.
• Knowledge of website governance, privacy requirements, and digital compliance practices.
• Previous experience working with digital agencies, vendors, and technology partners.
• Exposure to multinational environments, digital transformation projects, or post-merger integrations.