APAC Digital Strategy & Performance Lead

Publicis Groupe Singapore; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Publicis Groupe Singapore is seeking a senior Digital & Performance Lead to drive regional digital strategy and performance across APAC markets. You will shape regional best practices, advance performance marketing capabilities, and lead first-party data activation while coordinating with regional stakeholders and platform partners.

The role emphasizes governance, scalable digital operating frameworks, and collaboration with global partners to ensure digital investments deliver measurable

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Mathematics, Data Analytics, Communications, or related discipline.
• 7-10+ years of experience in digital marketing, performance marketing, media strategy, or integrated digital leadership roles.
• Experience leading regional or multi-market digital programs across APAC.
• Deep expertise across Search, Social, Programmatic, Video, Audience Strategy, Data-Driven Marketing, and Performance Measurement.
• Strong understanding of first-party data strategy, audience activation, identity solutions, measurement frameworks, and privacy-compliant marketing practices.
• Experience developing partnerships with major digital platforms including Google, Meta, TikTok, LinkedIn, Amazon, DV360, The Trade Desk.

Responsibilities

• Lead regional digital and performance marketing strategy across paid media channels including Search, Social, Programmatic, Video, Commerce and Emerging Media.
• Act as the senior digital advisor to regional client stakeholders to provide strategic counsel on trends, consumer behavior, and performance best practices.
• Develop regional frameworks, roadmaps, and governance that align with business priorities and marketing objectives.
• Drive platform partnerships, data activation, and testing programs to improve campaign outcomes across markets.
• Establish measurement frameworks and KPIs linking media to business results, with governance across campaigns.

Skills

Regional leadership

Search

Social

Programmatic

Video

Audience strategy

Data-driven marketing

Performance measurement

Stakeholder management

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta platforms

TikTok

LinkedIn

DV360

The Trade Desk

Job description

Publicis Groupe Singapore is seeking a senior Digital & Performance Lead to drive regional digital strategy and performance across APAC markets. You will shape regional best practices, advance performance marketing capabilities, and lead first-party data activation while coordinating with regional stakeholders and platform partners.

The role emphasizes governance, scalable digital operating frameworks, and collaboration with global partners to ensure digital investments deliver measurable