APAC Growth & Digital Marketing Leader

Page Executive; Singapore; On-site; Confidential; Full time

Benefits offered by this job

Regional remit

Senior leadership exposure

Career progression

Global organization

Growth programmes

Job summary

Page Executive in Singapore is seeking an APAC Head of Digital & Marketing to shape consumer growth and lead regional demand generation across priority markets. You will drive content strategy, CX capabilities, and AI-enabled marketing initiatives to deliver measurable commercial impact.

You will translate consumer insights into scalable frameworks and playbooks, strengthen loyalty and lifecycle management, and collaborate with regional and global teams to scale best practices across APAC.

Qualifications

• Proven experience building and scaling marketing capabilities across multiple markets.
• Strong expertise in modern demand generation, including social-first marketing, creator ecosystems and content strategy.
• Ability to translate consumer insights and strategy into scalable frameworks, playbooks, and programmes with measurable impact.
• Strong understanding of CRM, loyalty, and consumer lifecycle management, with acquisition/retention focus.
• Demonstrated leadership to influence stakeholders across regional, local, and global teams.
• Practical understanding of AI, personalization, and emerging marketing technologies and their integration into ecosystems.

Responsibilities

• Lead regional social-first demand creation across priority APAC markets and translate moments into content and channel strategies.
• Build and deploy CX capability frameworks, including playbooks, tools, and learning programmes scaled across markets.
• Translate Growth Flywheel into actionable market plans, KPIs and performance routines tied to commercial outcomes.
• Strengthen CRM, loyalty and lifecycle capabilities across acquisition, onboarding, engagement and retention.
• Drive adoption of AI, MarTech and modern marketing capabilities with practical use cases.
• Coach market CX teams and agencies to embed new ways of working and scalable execution.
• Benchmark leading consumer brands and translate external practices into opportunities for APAC.
• Partner with regional/global/local stakeholders to scale winning practices and improve marketing effectiveness.

Skills

Marketing leadership

Social-first strategy

Growth marketing

CX & CRM

AI in marketing

Tools

CRM platforms

MarTech stack

Content platforms

Job description

Page Executive in Singapore is seeking an APAC Head of Digital & Marketing to shape consumer growth and lead regional demand generation across priority markets. You will drive content strategy, CX capabilities, and AI-enabled marketing initiatives to deliver measurable commercial impact.

You will translate consumer insights into scalable frameworks and playbooks, strengthen loyalty and lifecycle management, and collaborate with regional and global teams to scale best practices across APAC.