APAC Digital Marketing Leader - Brand & Acquisition

5G-Starlink Pte.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Medical and accident insurance

Job summary

COS in Singapore is seeking a Digital Marketing Manager to set and develop the APAC digital marketing strategy, working with the Global Team in London to raise brand awareness and drive customer acquisition.

You will lead a small team, manage budgets, and oversee digital assets across PPC, SEO, programmatic, affiliates and social channels, using analytics to optimize performance across Korea, China, Australia and beyond.

Qualifications

• Comprehensive knowledge of a variety of digital marketing channels including email, PPC, SEO, Programmatic Advertising, Affiliates, Influencers and Social
• Excellent knowledge of the wider digital landscape for APAC markets, specifically Korea, Japan & Australia and Southeast Asia
• GA analytics & BI Suite
• Informal, indirect leadership, working with colleagues across borders
• Digital Marketing experience in Fashion, Luxury Goods, Beauty, Sports
• Excellent Analytical & entrepreneurial skills with proven acquisition and brand-awareness improvements
• Able to present complex information to stakeholders and translate global goals to APAC actions
• Strategic ability to build robust business plans and inspire teams to test and own initiatives

Responsibilities

• Lead the development of the APAC regional digital marketing strategy
• Drive customer acquisition and brand awareness through PPC, SEO, Programmatic Advertising, Affiliates and Social
• Collaborate with Insight and Analytics teams to improve measurement and data
• Communicate learnings to inform future strategy and channel optimization
• Lead the team to become COS customer experts and leverage data in digital communications and commercial plans
• Analyze results weekly, monthly and annually and take action based on business needs
• Present top-line digital marketing results and insights to senior management
• Set annual regional digital marketing budget

Skills

Digital marketing strategy

PPC

SEO

Programmatic advertising

Social media

Analytics

Team leadership

Tools

GA analytics

BI Suite

Job description

COS in Singapore is seeking a Digital Marketing Manager to set and develop the APAC digital marketing strategy, working with the Global Team in London to raise brand awareness and drive customer acquisition.

You will lead a small team, manage budgets, and oversee digital assets across PPC, SEO, programmatic, affiliates and social channels, using analytics to optimize performance across Korea, China, Australia and beyond.