APAC Digital Performance Lead

Publicis Groupe; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Publicis Groupe Holdings B.V. seeks a Digital & Performance Lead to drive regional digital media, performance marketing, and transformation across Asia Pacific markets.

You will shape regional best practices, advance capabilities, and lead scalable operating frameworks across markets. The role combines strategic leadership, governance, and client consultancy to ensure digital investment delivers measurable outcomes while evolving digital maturity.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related.
• 7-10+ years in digital marketing or leadership roles within agencies, consultancies or advertisers.
• Experience leading regional or multi-market programs across APAC.
• Deep expertise in Search, Social, Programmatic, Video, and Audience Strategy.
• Strong understanding of first-party data strategy, activation, and privacy-compliant practices.
• Experience building partnerships with major platforms (Google, Meta, TikTok, LinkedIn, Amazon, DV360).
• Leadership in learning agendas, experimentation, and performance optimization.

Responsibilities

• Lead regional digital and performance marketing strategy across paid media channels.
• Act as senior digital advisor to regional stakeholders with strategic counsel on trends.
• Develop regional frameworks and roadmaps aligning with business priorities.
• Drive thought leadership and regional consistency while balancing local needs.
• Represent agency in regional/global discussions to align with priorities.
• Own performance marketing strategy, planning frameworks and optimization.
• Establish KPI structures linking media to business outcomes.
• Drive testing and optimization programs to improve campaign results.
• Capture and scale learnings across markets.
• Partner with data/CRM teams to maximize audience data usage.
• Lead platform engagement plans and beta opportunities.
• Drive adoption of new technologies to improve performance.

Skills

Digital leadership

Regional programs

APAC experience

Performance marketing

Data-driven marketing

Platform partnerships

Stakeholder management

Analytics

Education

Bachelor's degree in Marketing/Business

Tools

DV360

The Trade Desk

Google Ads

Meta Ads

LinkedIn Ads

Job description

Publicis Groupe Holdings B.V. seeks a Digital & Performance Lead to drive regional digital media, performance marketing, and transformation across Asia Pacific markets.

You will shape regional best practices, advance capabilities, and lead scalable operating frameworks across markets. The role combines strategic leadership, governance, and client consultancy to ensure digital investment delivers measurable outcomes while evolving digital maturity.