APAC Regional Growth Director

Carousell

Singapore

On-site

SGD 120,000 - 180,000

Full time

2 days ago

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Job summary

Carousell is seeking a Singapore-based Regional Marketing Director to drive growth across six APAC markets, focusing on growth marketing and brand awareness, with regional team leadership and close collaboration with Brand, CRM, Performance Marketing, and Product.

You will own regional marketing objectives, guide local teams, champion AI-driven workflows, and translate annual strategy into measurable outcomes.

Qualifications

10+ years of owning & executing needle-moving campaigns within consumer marketing in a high-growth scale-up, ideally a marketplace or app-first business.
Track record leading regional or multi-market campaigns end-to-end, from strategy through to execution and scale.
Deep experience operating in regional multi-market environments, with strong cross-cultural fluency across asian markets.

Responsibilities

Regional Growth Ownership: Own and execute regional marketing objectives across six markets, driving user acquisition, conversion and retention.
Translate annual operating strategy into locally relevant marketing plans, priorities and measurable outcomes.
Own key Demand, Supply & Liquidity metrics that matter across the region for each country and focus categories.
Apply hypothesis-led experimentation and data-backed insight to growth decisions.
Lead localised category or platform campaigns end to end.