APAC Commercial Director

JOOLA; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading sports brand based in Singapore is searching for an experienced Commercial Director to develop and operationalize its sales strategy across the Asia Pacific region. This pivotal role demands over 12 years of experience in commercial leadership, focusing on building effective sales frameworks and making data-driven decisions. The ideal candidate will possess strong analytical skills and be adept at collaborative work with senior management across multiple countries, contributing to rapid growth and success in a dynamic market environment.

Benefits

High impact role

Entrepreneurial environment

Broad exposure to commercial strategy

Qualifications

• 12+ years of experience in commercial, key account, or sales leadership.
• Ability to scale commercial structures effectively.
• Experience working with distributors and retail partners in Asia.

Responsibilities

• Build and operationalize the APAC commercial and sales enablement framework.
• Consolidate and analyze sales data across diverse markets.
• Define regional channel and promotional strategies.

Skills

Commercial leadership

Analytical skills

Influencing senior management

Multi-market experience

Pragmatic mindset

Job description

We’re looking for an experienced Commercial Director to build and operationalize JOOLA’s regional sales engine across Asia Pacific. This role reports directly to the APAC Managing Director and is responsible for bringing structure, analytics, and channel excellence to help our sales teams scale effectively. You’ll translate strategy into execution - consolidating sales performance across markets, defining channel strategy, and enabling each country team to drive growth through sharper commercial visibility and discipline.

What You'll Do

• Build and operationalize the APAC commercial and sales enablement framework
• Consolidate and analyze sales data across markets to generate actionable insights
• Define regional channel, pricing, and promotional strategy in partnership with local GMs
• Optimize distributor contracts, trade terms, and commercial ROI tracking
• Introduce sales cadence, playbooks, and performance dashboards to strengthen execution
• Drive operational excellence and day-to-day commercial rhythm, freeing up MD bandwidth for strategic growth initiatives

What We're Looking For

• 12+ years of commercial, key account, or sales leadership experience, ideally within consumer, sporting goods, or retail sectors
• Proven ability to build or scale commercial structures, not just operate within them
• Strong analytical skills and comfort with sales data and performance metrics
• Experience working across multiple Asian markets with distributor and retail partners
• Hands‑on, pragmatic mindset suited for a lean, entrepreneurial setup
• Ability to influence and collaborate with senior local GMs across diverse markets

Why Join Us

• Regional commercial ownership across diverse, high growth APAC markets
• Opportunity to build the commercial engine and sales structure from the ground up
• Direct influence on channel, pricing, and distributor strategy for a fast growing global sports brand
• High impact role with close partnership with country GMs, product, marketing, e‑commerce, and commercial teams
• Lean, entrepreneurial environment where decisions move fast and contributions are highly visible
• Broad exposure to end to end commercial strategy including analytics, pricing, execution, and performance