APAC Brand & Occasions Strategy Director

LEGO; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A globally recognized toy manufacturer in Singapore is seeking a visionary leader for brand marketing across APAC. This role involves developing culturally relevant campaigns, transforming insights into experiences that inspire both children and parents. Ideal candidates will have over 10 years of experience in brand marketing and consumer activation within APAC markets. Join our team to drive commercial growth and enhance brand affinity through innovative marketing strategies.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Qualifications

• 10+ years of experience in brand marketing, consumer activation, or integrated communications in APAC.
• Proven track record of leading impactful campaigns in diverse environments.
• Strong understanding of consumer behavior among parents and children in APAC.

Responsibilities

• Own development and execution of brand activation strategies.
• Translate global objectives into locally relevant campaigns.
• Drive consumer base expansion among key audiences.

Skills

Brand marketing

Consumer activation

Cross-functional leadership

Digital media expertise

Stakeholder management

Understanding of consumer behavior

Job description

A globally recognized toy manufacturer in Singapore is seeking a visionary leader for brand marketing across APAC. This role involves developing culturally relevant campaigns, transforming insights into experiences that inspire both children and parents. Ideal candidates will have over 10 years of experience in brand marketing and consumer activation within APAC markets. Join our team to drive commercial growth and enhance brand affinity through innovative marketing strategies.