Northern Europe BD Lead

TCL; Stockholms län; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

TCL is seeking a senior sales professional based in Sweden to identify market opportunities, build regional networks, and lead high-potential customer engagements. You will drive end-to-end deals, nurture long-term relationships, and coordinate internal resources to ensure customer success across wearables and B2B solutions.

You will monitor Nordic industry trends, adjust pricing strategies, and collaborate with Product, R&D, and Marketing to translate customer needs into optimized offerings.

Qualifications

• Bachelor's degree in Telecommunications, Electronic Engineering, Marketing, or Business preferred.
• 5+ years in wearables or B2B technical product sales; 3+ years in market/business management.
• Based in Sweden with fluent English for business communication.

Responsibilities

• Lead key account negotiations and end-to-end deal closure to meet sales targets.
• Maintain long-term client relationships; coordinate resources to resolve issues and boost repurchase.
• Monitor Nordic market trends and deliver market intelligence reports to inform decisions.
• Optimize channel policies and pricing to balance direct and distribution models.
• Collaborate with Product, R&D, and Marketing to relay feedback for product optimization.
• Support regional exhibitions, seminars, and brand events to boost market penetration.

Skills

Innovation mindset

Presentation skills

Collaboration

Analytical capabilities

Communication

Education

Bachelor's degree or above

Job description

Identify market demands, spot high-potential customers and product opportunities, and build regional sales networks and ecosystem partnerships.

Responsibilities

• Lead key account negotiations, driving end-to-end deal closure from needs analysis and technical solution alignment to contract signing to ensure sales targets are achieved.
• Maintain long-term client relationships through regular engagement and visit cadence; track project progress, coordinate internal resources to resolve customer issues, and enhance customer satisfaction and repurchase rates.
• Monitor industry trends, regulatory policies, and competitive landscape in the Nordic sub-region; deliver periodic market intelligence reports to inform management decision-making.
• Optimize channel policies and pricing strategies, balancing direct sales and distribution models to increase regional market share and profitability.
• Collaborate with Product, R&D, and Marketing teams to relay customer feedback for product optimization and drive the delivery of customized solutions.
• Support the Marketing team in planning regional industry exhibitions, technical seminars, and brand events to boost product market penetration.

Qualifications

• Bachelor's degree or above from a recognized university; majors in Telecommunications, Electronic Engineering, Marketing, or Business preferred.
• 5+ years of experience in wearables or B2B technical product sales, with 3+ years in market / business management. (Candidates with operator or top-tier industry client resources in the Nordic sub-region and proven product launch cases are preferred.)
• Familiar with communication equipment, wearables, cellular routers, or industrial IoT; software / technical background is a plus.
• Permanently based in Sweden with fluent English (spoken and written) for seamless business communication.

Required Skills

• Strong proactive innovation mindset, logical thinking, presentation skills, collaboration and communication abilities, plus information gathering and analytical capabilities.
• Comfortable with frequent business travel (≥30% annually) and long-term remote collaboration; highly goal-oriented with strong resilience under pressure.
• Sensitive to technology trends; adept at translating product value into tangible business ROI for customer scenarios.

Preferred Skills

• Experience in the Nordic market.
• Proven track record in product launch cases.