Lifecycle & Retention Architect for Scale-Up Growth

HomeQ Technologies AB; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Job summary

HomeQ Technologies AB seeks a Lifecycle & Retention Manager to shape how we engage users across activation, engagement, retention and conversion. You will design automated journeys, segment users by behavior, and implement a modern engagement platform to drive personalized communications.

Reporting to the CMO, you will work with product and engineering to leverage data, experiment with messaging and channels, and measure impact to continuously improve results.

Qualifications

• Experience within lifecycle, CRM, retention marketing or a similar field.
• Hands-on experience building automated customer journeys and communication flows.
• Experience using customer engagement platforms such as Braze, Customer.io, Iterable or similar.
• A strong analytical and problem-solving mindset.
• Experience using customer behavior and data to improve communication and business outcomes.
• A good understanding of digital products and how marketing, product and technology work together.
• The ability to work independently and turn ideas into action.
• Curiosity for technology and experience using AI tools in your work.
• Fluent English and strong Swedish language skills.
• You don't need to be a data engineer, but you should be comfortable finding and working with the data you need. Experience with SQL, Metabase, BigQuery, Amplitude or similar tools is a plus.

Responsibilities

• Develop automated and personalized journeys across activation, engagement, retention, reactivation and conversion.
• Segment users based on behavior, activity and where they are in their housing journey.
• Turn product events and user behavior into relevant triggers and communication.
• Help shape and implement our customer engagement platform and the ways of working around it.
• Experiment with messaging, timing, channels and offers to continuously improve results.
• Measure the impact of lifecycle initiatives and use insights to decide what to improve next.
• Work with product and engineering to identify the data and events needed for better personalization.
• Develop lifecycle communication for our landlord customers, including HomeQ Mini and Power Marketing.

Skills

Lifecycle marketing

CRM

Retention marketing

Automation

Data-driven decisions

Tools

Braze

Customer.io

Iterable

SQL

Metabase

BigQuery

Amplitude

Job description

HomeQ Technologies AB seeks a Lifecycle & Retention Manager to shape how we engage users across activation, engagement, retention and conversion. You will design automated journeys, segment users by behavior, and implement a modern engagement platform to drive personalized communications.

Reporting to the CMO, you will work with product and engineering to leverage data, experiment with messaging and channels, and measure impact to continuously improve results.