Global Lifecycle Marketing Leader — AI-Driven Growth

Scrambly; Sweden; On-site; SEK 1,455,000 - 2,231,000; Full time

Job summary

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll manage dozens of in‑app messages, emails and push notifications, building a data‑driven, AI‑powered lifecycle engine.

The role requires 7+ years in lifecycle/CRM for consumer apps, proven scale across multiple geos, and a track record of delivering incremental, attributable growth toward seven-figure monthly revenue.

Qualifications

• 7+ years in lifecycle/CRM for consumer apps with leadership experience.
• Proven ability to scale lifecycle programs across multiple geos.
• Track record of delivering 7-figure monthly revenue through lifecycle and LiveOps.

Responsibilities

• Own retention, CRM, lifecycle communications and LiveOps across all apps/geos.
• Scale LiveOps revenue toward seven figures monthly within a year.
• Lead testing programs; build an evergreen, AI‑driven lifecycle engine.
• Collaborate with product/marketing/data teams; hire and lead the team.

Skills

Lifecycle marketing

CRM

Team leadership

Data-driven

A/B testing

Analytics

Tools

Mixpanel

Customer.io

Braze

Amplitude

MCP/Claude

AI automation

Job description

Scrambly is seeking a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all apps and geos. You’ll manage dozens of in‑app messages, emails and push notifications, building a data‑driven, AI‑powered lifecycle engine.

The role requires 7+ years in lifecycle/CRM for consumer apps, proven scale across multiple geos, and a track record of delivering incremental, attributable growth toward seven-figure monthly revenue.