Senior Growth Marketing Manager

HomeQ Technologies AB; Stockholms kommun; On-site; SEK 750,000 - 1,100,000; Full time

Job summary

HomeQ Technologies AB is seeking a Senior Growth Marketing Manager to join a small marketing team in Sweden. You will own growth initiatives across HomeQ+'s subscription products and collaborate with product and engineering to drive conversion, retention and revenue growth.

You will identify opportunities, run experiments, and partner with external agencies to optimize paid and organic channels. Fluency in English and a strong track record in digital product growth are essential.

Qualifications

• Several years of experience driving growth for digital products (CRO, growth, performance marketing).
• Strong analytical and problem‑solving skills.
• Solid experience in performance marketing with ability to guide external agencies.
• Good understanding of digital products, funnels and conversion.
• Experience collaborating with product and engineering.
• Comfort with data and extracting insights to drive decisions.
• Curiosity for technology and AI tools in work.
• Fluent English.

Responsibilities

• Analyze growth funnels and identify opportunities across acquisition, activation, conversion and retention.
• Develop and test initiatives across HomeQ+, HomeQ Samla and HomeQ Byta.
• Turn data and insights into hypotheses, experiments and product recommendations.
• Work with product and engineering to implement high‑impact growth initiatives.
• Set direction for paid acquisition with our performance marketing partner.
• Drive a consistent experimentation and learning cadence.
• Contribute to growth across SEO, AEO, partnerships and influencer marketing.
• Evaluate performance across initiatives and prioritise where to invest next.

Skills

Growth marketing

Analytical thinking

Performance marketing

CRO

Digital product understanding

Product collaboration

Tools

SQL

Metabase

BigQuery

Amplitude

Job description

As our Senior Growth Marketing Manager, you’ll take a key role in growing HomeQ’s consumer business. You’ll work across product and marketing to identify opportunities, turn insights into experiments and improve conversion, retention and revenue.

The role combines hands‑on execution with broad ownership and offers the opportunity to grow into a larger growth leadership role over time.

About HomeQ

As Sweden's largest marketplace for first‑hand residential rentals, HomeQ brings together home seekers and real estate companies. We're a fast‑growing scale‑up acquired in early 2024 by Vend, the leading marketplace operator in the Nordics.

On top of our marketplace, we’ve built a growing portfolio of consumer subscription products including HomeQ+, HomeQ Samla and HomeQ Byta. Together, they are an increasingly important part of our business and a key focus for our continued growth.

How we work

You’ll be part of a small marketing team and report directly to our CMO. You’ll work closely with product and engineering, as well as external specialists within performance and influencer marketing.

You’ll move quickly and expect everyone to contribute hands‑on. Rather than waiting for a backlog of requests, you’ll have the freedom to identify problems and opportunities and decide how to tackle them.

AI tools are a natural part of how we work, whether it’s analyzing information, exploring ideas or making everyday work more efficient.

Your mission

Your main focus will be growing our subscription products and improving the user journey from acquisition to long‑term value. You’ll:

• Analyze growth funnels and identify opportunities across acquisition, activation, conversion and retention

• Develop and test initiatives across HomeQ+, HomeQ Samla and HomeQ Byta

• Turn data and insights into hypotheses, experiments and product recommendations

• Work with product and engineering to bring high-impact growth initiatives to life

• Set direction for paid acquisition together with our performance marketing agency

• Drive a consistent experimentation and learning cadence

• Contribute to growth across SEO, AEO, partnerships and influencer marketing

• Evaluate performance across initiatives and help prioritize where we invest next

We hope you have

• Several years of experience driving growth for digital products, with a strong track record in areas such as product growth, CRO or performance marketing

• Strong analytical and problem‑solving skills

• Solid experience in performance marketing, with the ability to confidently guide and challenge an external agency

• A good understanding of digital products, funnels and conversion

• Experience collaborating with product and engineering

• A solid understanding of performance marketing and digital acquisition

• The ability to work independently and turn ideas into action

• Curiosity for technology and experience using AI tools in your work

• Fluent English

You don’t need to be a data engineer, but you should be comfortable finding and working with the data you need. Experience with SQL, Metabase, BigQuery, Amplitude or similar tools is a plus.

It’s a bonus if you have

• Experience from a consumer subscription, marketplace or other digital product business

• Worked with retention, churn, pricing or recurring revenue

• Experience with CRO and experimentation

• An understanding of SEO and AEO

• Swedish language skills

We care more about how you think, solve problems and create impact than whether you tick every box.

Why HomeQ?

• Work with a consumer platform used by more than a million people and genuinely loved by its users, with a 4.7/5 rating from 7,000+ Trustpilot reviews

• Have a direct impact on products that are central to HomeQ’s continued growth

• Get significant influence in a small team with short paths from idea to action

• Combine the pace of a scale‑up with the stability of Vend

• Have the opportunity to grow into broader growth leadership over time