Lifecycle Growth Lead - Retention & Expansion (B2B SaaS)

caspecoab; Nacka kommun; On-site; SEK 600,000 - 900,000; Full time

Job summary

Caspeco, a hospitality operating system leader in Europe, seeks a Customer Marketing lead to build and run our customer communications from the ground up. You’ll own lifecycle, retention, expansion, and engagement initiatives in close collaboration with the CMO, Customer Success and Product teams across markets.

A data-driven, English-fluent communicator with multi-market experience will thrive here. You’ll design programmatic campaigns, measure success, and craft messaging that resonates in

Qualifications

• 3–6 years of experience in customer marketing, CRM, or lifecycle marketing in a B2B SaaS environment.
• Know HubSpot well enough to build the flows yourself (not just brief someone else to do it).
• Strong copywriting background, and write emails people actually open, read, and act on.
• Have worked across multiple markets and understand that 'one size fits all' is not a communications strategy.
• Are comfortable with data: you use it to make decisions, not just reports.
• Write and speak excellent English (mandatory); Swedish, French, Dutch, or Norwegian is a strong plus.

Responsibilities

• Design and run automated onboarding flows that make new customers confident and engaged from day one.
• Build nurture programmes that drive product adoption and reduce churn, proactively, not reactively.
• Own NPS and CSAT measurement across our full customer base, tracking trends by market and segment, and turning insight into action.
• Monitor health signals and reach at-risk customers before they leave.
• Create loyalty and milestone moments that deepen long-term relationships with Caspeco.

Skills

CRM

Lifecycle marketing

Copywriting

Data-driven

HubSpot

English proficiency

Multimarket experience

Tools

HubSpot

Job description

Caspeco, a hospitality operating system leader in Europe, seeks a Customer Marketing lead to build and run our customer communications from the ground up. You’ll own lifecycle, retention, expansion, and engagement initiatives in close collaboration with the CMO, Customer Success and Product teams across markets.

A data-driven, English-fluent communicator with multi-market experience will thrive here. You’ll design programmatic campaigns, measure success, and craft messaging that resonates in