User Engagement Director

Vend; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Job summary

Vend is seeking an experienced User Engagement Director to manage the end-to-end user lifecycle, focusing on onboarding and retention. This pivotal role ensures a seamless user experience by bridging Marketing and Product & Tech while driving sustainable commercial growth.

The ideal candidate should have significant experience in CRM and Lifecycle Marketing, alongside knowledge of user segmentation and A/B testing. Applications must be submitted by 31st July 2026.

Qualifications

• Significant experience in CRM, Lifecycle Marketing, or Retention strategy at scale.
• Proficiency with enterprise-level CRM platforms, marketing automation tools, CDPs, and segmentation tools.
• Strong understanding of user segmentation, A/B testing, and customer database management.

Responsibilities

• Own the end‑to‑end user lifecycle, focusing on onboarding, retention, and database health.
• Align growth goals between Marketing and Product & Tech to ensure a seamless user experience.
• Oversee user engagement strategies and execution for commercial outcomes.
• Manage centralised CRM resources for lifecycle and campaign communications.

Skills

CRM Management

Lifecycle Marketing

Retention Strategy

User Segmentation

A/B Testing

Tools

Enterprise-level CRM platforms

Marketing automation tools

CDPs

Segmentation tools

Job description

General Description of the Role

The User Engagement Director owns the end‑to‑end user lifecycle, focusing on onboarding, retention, and database health. This role bridges the gap between Marketing and Product & Tech to resolve journey fragmentation, creating a seamless user experience and driving sustainable commercial growth through sophisticated relationship management.

Main Responsibilities

• Own the end‑to‑end user lifecycle, including onboarding, retention, and customer database health, to resolve current journey fragmentation.
• Align growth goals between Marketing and Product & Tech and our Business Units (Mobility, Recommerce, Real Estate, Jobs, Travel) to ensure a seamless and consistent user experience.
• Oversee user engagement strategies and execution to drive sustainable commercial outcomes.
• Manage centralised CRM resources that support vertical‑specific lifecycle and campaign communications.

Qualifications & Experiences

• Significant experience in CRM, Lifecycle Marketing, or Retention strategy at scale.
• Proficiency with enterprise‑level CRM platforms, marketing automation tools, CDPs, and segmentation tools.
• Strong understanding of user segmentation, A/B testing, and customer database management.

Personal Attributes

• Data‑obsessed with a focus on user behaviour, journey mapping, and conversion optimisation.
• Detail‑oriented with the ability to manage complex, automated multi‑channel workflows.
• Highly collaborative partner capable of aligning cross‑functional product and engineering teams.

Applications must be submitted by 31st July 2026.