Lifecycle Automation Pro: Scale CRM Journeys

Voi Technology; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Employee stock options

Unlimited Voi rides

Dog-friendly office

Job summary

Voi Technology is seeking a CRM Automation Specialist to strengthen lifecycle marketing by turning data into automated programs that drive engagement, conversion, and retention across markets. You will design, build, and optimise journeys in Braze from onboarding to high-value rider stages.

Joining the CRM team, you will work with Data, Marketing, and Product to ensure initiatives are insight-led, measurable, and aligned with growth objectives, while maintaining QA and scalable structures.

Qualifications

• 3+ years’ experience in CRM, lifecycle marketing in a B2C environment.
• Hands-on experience building lifecycle journeys in Braze.
• Ability to analyze lifecycle data and campaign performance independently.
• Experience designing, running, and evaluating A/B tests.
• Strong understanding of onboarding, engagement, upsell, and retention.
• Experience building automated CRM journeys and scalable campaign structures.
• Familiarity with CRM data structures, attributes, events and segmentation logic.

Responsibilities

• Analyse lifecycle performance using CRM data to identify opportunities across onboarding, engagement, upsell, and retention.
• Investigate user behaviour and campaign performance to uncover automation opportunities and gaps.
• Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic that scale across markets.
• Build, test, and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic.
• Develop reusable templates and scalable campaign structures that reduce manual work and ensure consistency.
• Identify and implement opportunities to automate existing campaigns and expand lifecycle coverage across the customer journey.
• Design and run A/B tests across CRM channels (email, push, in-app) to improve engagement, conversion, and retention.
• Analyse experiment results and turn findings into actionable improvements.
• Partner with Marketing, Data, and Product to ensure lifecycle activity is aligned with growth priorities.
• Maintain strong QA processes to ensure accurate segmentation, triggers, tracking, and personalisation.

Skills

CRM Lifecycle Marketing

Braze platform

SQL analytics

A/B testing

Cross-functional collaboration

Stakeholder communication

Tools

Braze Canvas

Job description

Voi Technology is seeking a CRM Automation Specialist to strengthen lifecycle marketing by turning data into automated programs that drive engagement, conversion, and retention across markets. You will design, build, and optimise journeys in Braze from onboarding to high-value rider stages.

Joining the CRM team, you will work with Data, Marketing, and Product to ensure initiatives are insight-led, measurable, and aligned with growth objectives, while maintaining QA and scalable structures.