Lifecycle Growth Lead — Personalization & Retention

HomeQ; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

HomeQ, Sweden's largest marketplace for first-hand residential rentals, is seeking a Lifecycle & Retention Manager to shape how we engage users from activation to retention and conversion. With 1.4+ million registered users and millions of emails sent every month, you will build and scale a modern customer engagement platform, collaborating with product and engineering and reporting to the CMO.

The role is focused on B2C with a smaller part dedicated to B2B journeys, and values experimentation,

Qualifications

• Experience within lifecycle, CRM, retention marketing or a similar field.
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Responsibilities

• Develop automated and personalized journeys across activation, engagement, retention, reactivation and conversion.
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Skills

Lifecycle marketing

CRM

Retention marketing

Automated journeys

Analytics

AI tools

English

Swedish

Tools

Braze

Customer.io

Iterable

SQL

Metabase

BigQuery

Amplitude

Job description

HomeQ, Sweden's largest marketplace for first-hand residential rentals, is seeking a Lifecycle & Retention Manager to shape how we engage users from activation to retention and conversion. With 1.4+ million registered users and millions of emails sent every month, you will build and scale a modern customer engagement platform, collaborating with product and engineering and reporting to the CMO.

The role is focused on B2C with a smaller part dedicated to B2B journeys, and values experimentation,