Growth-Driven Customer Lifecycle Lead

Caspeco AB; Stockholms kommun; Hybrid; SEK 650,000 - 900,000; Full time

Job summary

Caspeco AB in Sweden is recruiting a Customer Expansion lead to own lifecycle marketing across Nordic, French, and Belgian markets. You will design onboarding flows, nurture campaigns, and measure NPS/CSAT to turn insight into action.

You’ll collaborate with Customer Success, Sales, and Product to drive expansions, adopt new modules, and ensure consistent brand voice across channels—email, in-app, and social.

Qualifications

• 3-6 years of experience in customer marketing, CRM, or lifecycle marketing in a B2B SaaS environment.
• Strong copywriting background with emails that drive action.
• Experience using data to inform decisions and measure campaigns.
• Excellent English; other Nordic languages are a plus.

Responsibilities

• Design and run automated onboarding flows that engage customers from day one.
• Build nurture programmes to drive product adoption and reduce churn.
• Own NPS and CSAT measurement across the customer base and translate insights into actions.
• Create loyalty and milestone moments to deepen relationships.
• Design programmatic campaigns for expansion and upsell and collaborate with CS and Sales.
• Use HubSpot to segment, automate, and personalize at scale.
• Develop content for newsletters, product updates, events, and more.
• Build a structured customer referral programme and capture customer stories.
• Translate customer feedback into communication strategies that change things.
• Write customer-facing copy across email, in-app, and digital channels; maintain brand voice.
• Collaborate with Product, CS, local markets and sales to keep communications coherent.
• Adapt messaging for Nordic, French, and Belgian audiences.

Skills

HubSpot

Copywriting

CRM

Lifecycle marketing

Data-driven

Job description

Caspeco AB in Sweden is recruiting a Customer Expansion lead to own lifecycle marketing across Nordic, French, and Belgian markets. You will design onboarding flows, nurture campaigns, and measure NPS/CSAT to turn insight into action.

You’ll collaborate with Customer Success, Sales, and Product to drive expansions, adopt new modules, and ensure consistent brand voice across channels—email, in-app, and social.