Lifecycle & Retention Manager

HomeQ; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

HomeQ, Sweden's largest marketplace for first-hand residential rentals, is seeking a Lifecycle & Retention Manager to shape how we engage users from activation to retention and conversion. With 1.4+ million registered users and millions of emails sent every month, you will build and scale a modern customer engagement platform, collaborating with product and engineering and reporting to the CMO.

The role is focused on B2C with a smaller part dedicated to B2B journeys, and values experimentation,

Qualifications

• Experience within lifecycle, CRM, retention marketing or a similar field.
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Responsibilities

• Develop automated and personalized journeys across activation, engagement, retention, reactivation and conversion.
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Skills

Lifecycle marketing

CRM

Retention marketing

Automated journeys

Analytics

AI tools

English

Swedish

Tools

Braze

Customer.io

Iterable

SQL

Metabase

BigQuery

Amplitude

Job description

As our Lifecycle & Retention Manager, you'll shape how HomeQ engages and communicates with users throughout their journey, from activation and engagement to retention and conversion.

With 1.4+ million registered users and around 10 million emails sent every month, there's significant potential to make our communication more relevant, personalized and impactful. You'll have the opportunity to build the structures and ways of working that help us get there.

About HomeQ

As Sweden's largest marketplace for first-hand residential rentals, HomeQ brings together home seekers and real estate companies. We're a fast-growing scale-up acquired in early 2024 by Vend, the leading marketplace operator in the Nordics.

On top of our marketplace, we've built a growing portfolio of consumer subscription products including HomeQ+, HomeQ Samla and HomeQ Byta. Together, they are an increasingly important part of our business and a key focus for our continued growth.

How we work

You'll be part of a small marketing team and report directly to our CMO. You'll work closely with product and engineering to connect user behavior with relevant communication across the customer journey.

Today, we already send millions of emails and have several automated flows in place. The next step is to make them smarter, more personalized and easier to manage at scale. A modern customer engagement platform will be an important part of that journey, and you'll play a key role in shaping how it is implemented and used.

We move quickly and expect everyone to contribute hands-on. AI tools are a natural part of how we solve problems, create content and make everyday work more efficient.

Your mission

Your main focus will be building and improving lifecycle communication across our consumer business. You'll:

• Develop automated and personalized journeys across activation, engagement, retention, reactivation and conversion
• Segment users based on behavior, activity and where they are in their housing journey
• Turn product events and user behavior into relevant triggers and communication
• Help shape and implement our customer engagement platform and the ways of working around it
• Experiment with messaging, timing, channels and offers to continuously improve results
• Measure the impact of lifecycle initiatives and use insights to decide what to improve next
• Work with product and engineering to identify the data and events needed for better personalization
• Develop lifecycle communication for our landlord customers, including HomeQ Mini and Power Marketing

The majority of the role is focused on B2C, with a smaller part dedicated to B2B customer journeys.

We hope you have

• Experience within lifecycle, CRM, retention marketing or a similar field
• Hands-on experience building automated customer journeys and communication flows
• Experience working with customer engagement platforms such as Braze, Customer.io, Iterable or similar
• A strong analytical and problem-solving mindset
• Experience using customer behavior and data to improve communication and business outcomes
• A good understanding of digital products and how marketing, product and technology work together
• The ability to work independently and turn ideas into action
• Curiosity for technology and experience using AI tools in your work
• Fluent English and strong Swedish language skills

You don't need to be a data engineer, but you should be comfortable finding and working with the data you need. Experience with SQL, Metabase, BigQuery, Amplitude or similar tools is a plus.

It’s a bonus if you have

• Experience from a consumer subscription, marketplace or fintech business
• Worked with activation, retention, churn or recurring revenue
• Been involved in implementing or migrating a customer engagement platform
• Experience working across both B2C and B2B customer journeys

We care more about how you think, solve problems and create impact than whether you tick every box.

Why HomeQ?

• Work with a consumer platform used by more than a million people and genuinely loved by its users, with a 4.7/5 rating from 7,000+ Trustpilot reviews
• Build personalized journeys across a large and established user base
• Play a key role in how our lifecycle technology and ways of working are developed
• Work closely with product and engineering and see the impact of what you build
• Get significant ownership in a small team with short paths from idea to action
• Combine the pace of a scale-up with the stability of Vend