Lifecycle Analytics Lead for Personalization & Growth

Strawberry; Stockholms kommun; Hybrid; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Staff discounts

Friends & family rates

Job summary

Strawberry seeks a Customer Lifecycle Analyst to translate complex customer data into actionable business insights and partner with Omnichannel and CRM teams. You will own lifecycle mapping from onboarding to reactivation, build pragmatic dashboards, and drive data-driven decisions across marketing and loyalty initiatives.

You’ll work in a fast-paced, high-autonomy environment with strong collaboration, enabling commercial growth through rigorous experimentation and segmentation, in a hybrid

Qualifications

• Proven experience in CRM Analytics, Lifecycle Analytics, or Customer Data Analytics (around 5+ years of experience). Solid grasp of customer lifetime value, retention strategies, and personalization frameworks
• Proficiency in SQL, visualization tools (e.g., PowerBI, Tableau, or GA4), and hands-on experience working with customer data platforms (CDP) or CRM automation tools (e.g., Braze, Salesforce, HubSpot)
• Strong background in experimental design (A/B testing) and segmentation methodologies

Responsibilities

• Dig into why customer behavior shifts occur and identify churn trends; bring insights to light
• Streamline monthly lifecycle reporting and build clean dashboards for the Omnichannel team
• Design and analyze A/B tests and segmentations with statistical rigor and business impact
• Drive initiatives, own data domain end-to-end from dashboards to CRM storytelling
• Spread data literacy across commercial teams to boost analytics adoption

Skills

CRM Analytics

Lifecycle Analytics

Data storytelling

A/B testing

Experimentation

Tools

SQL

PowerBI

Tableau

GA4

Braze

Salesforce

HubSpot

Job description

Strawberry seeks a Customer Lifecycle Analyst to translate complex customer data into actionable business insights and partner with Omnichannel and CRM teams. You will own lifecycle mapping from onboarding to reactivation, build pragmatic dashboards, and drive data-driven decisions across marketing and loyalty initiatives.

You’ll work in a fast-paced, high-autonomy environment with strong collaboration, enabling commercial growth through rigorous experimentation and segmentation, in a hybrid