Growth Analytics Specialist - CRM & Paid Media

Kappahl; Mölndals kommun; On-site; SEK 500,000 - 700,000; Full time

Job summary

Kappahl Group in Mölndal is seeking a Performance Analyst focused on transforming data into insights for CRM, media, and brand growth. You will enhance customer value through analyzing performance data, support CRM planning, and optimize marketing strategies.

The ideal candidate holds a relevant degree and has over 3 years of experience in performance analytics and CRM data analysis. Join Kappahl in creating a responsible world of fashion!

Qualifications

• 3+ years of experience in performance analytics and CRM.
• Proven experience working with CRM data and lifecycle metrics.
• Experience with paid media measurement and performance.

Responsibilities

• Analyze CRM and paid media data to derive actionable insights.
• Deliver structured reporting across CRM and paid media.
• Support CRM planning and optimization through targeted insights.

Skills

Performance analytics

CRM analytics

Digital analytics

Marketing effectiveness

Data analysis

Segmentation

Education

Relevant university degree in business, analytics, economics, marketing, or statistics

Tools

BI tools and reporting environments

CRM platforms

Job description

Kappahl Group in Mölndal is seeking a Performance Analyst focused on transforming data into insights for CRM, media, and brand growth. You will enhance customer value through analyzing performance data, support CRM planning, and optimize marketing strategies.

The ideal candidate holds a relevant degree and has over 3 years of experience in performance analytics and CRM data analysis. Join Kappahl in creating a responsible world of fashion!