Marketing Data Analyst

Forefront Amplify; Karlskrona kommun; Hybrid; SEK 500,000 - 700,000; Full time

Job summary

Forefront Amplify, located in Karlskrona, Sweden, is seeking a Marketing Data Analyst to support data-informed marketing decisions and optimize performance. This role involves managing the entire lifecycle of marketing data, generating insights, and facilitating collaboration across teams.

Ideal candidates should possess experience in data analysis within a marketing context and a solid understanding of digital marketing. Proficiency in both Swedish and English is also required. The position allows for hybrid working, with regular presence at the Karlskrona office.

Qualifications

• Experience in data analysis or engineering within a marketing context.
• Solid understanding of digital marketing in a B2B environment.
• Professional proficiency in both Swedish and English, written and spoken.

Responsibilities

• Develop and maintain data pipelines between marketing platforms.
• Implement and monitor tracking setups in Google Analytics.
• Create and deliver reports and dashboards to marketing teams.
• Support implementation and management of the Customer Data Platform.
• Identify optimization opportunities and provide actionable recommendations.
• Analyze customer and buying journeys for digital products.

Skills

Data analysis within marketing context

Digital marketing understanding

Google Analytics

GTM

Server-side tagging

Bilingual in Swedish and English

Tools

Google Analytics

GTM

Customer Data Platform (CDP)

Job description

Are you passionate about turning complex data into powerful marketing insights? Are you ready to make a real impact by enabling smarter and more effective analytic decisions based on data? If you are looking for a role where your work directly drives customer understanding and marketing performance, this could be your next challenge.

As a Marketing Data Analyst, you will play a key role in enabling data‑informed decision-making and optimizing marketing efforts. You will own the full lifecycle of marketing data, from collection and integration to analysis and insight generation. As a bridge between technical data management and strategic marketing execution, your work will help improve our development teams by providing insights, deepening customer understanding, and increasing cost‑efficiency.

Key responsibilities

• Develop and maintain data pipelines between marketing platforms such as CMS, market automation, CRM systems, and databases.
• Implement and monitor tracking setups in Google Analytics and other platforms for KPIs and NPS.
• Create and deliver reports and dashboards to global and local marketing teams.
• Support the implementation and management of the Customer Data Platform (CDP).
• Identify optimization opportunities and provide actionable recommendations based on data for our development teams.
• Understand and analyze the customer and buying journeys for our digital products and e‑commerce solutions.

Qualifications

• Experience in data analysis or engineering within a marketing context.
• Solid understanding of digital marketing in a B2B environment.
• Proficiency with tools like Google Analytics, GTM, and other GCP services.
• Ability to configure and manage tracking, including server‑side tagging.
• Professional proficiency in both Swedish and English, written and spoken.
• Bonus: Experience in marketing mix modeling and regression techniques.

You are analytical, curious, and solution‑oriented. You communicate complex insights clearly and thrive in environments where you can take initiative. Adaptable and proactive, you are comfortable navigating a fast‑evolving digital landscape.

This position is based in Karlskrona, Sweden. While we offer flexibility and hybrid ways of working, we are looking for someone who can be present at our Karlskrona office on a regular basis, approximately one day per week, to collaborate closely with colleagues and stakeholders.