Digital Commercial Analytics Strategist

SmartRecruiters, Inc.; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Staff discount card

Flexible work arrangements

Wellness benefits

Parental support

Job summary

H&M Group is seeking a highly analytical Business Analyst for the Digital Commercial Analytics team, based in Stockholm. You will turn data into actionable insights to drive growth across our digital business and collaborate with global stakeholders on strategies and investments.

The role emphasizes advanced analytics, frameworks, and the development of tools and best practices to enable informed decision-making across Sales Markets.

Qualifications

• 5+ years of experience in business analysis, commercial analytics, or a similar field.
• Strong understanding of digital business, e-commerce and customer behaviour.
• Experience with complex datasets.
• Proven ability to develop business cases and translate insights into actions.
• Experience with AI-enabled tools and automation.
• Excellent communication and stakeholder management skills.
• Experience with Power BI, Excel, BigQuery and other data tools.
• Collaborative mindset and impact-driven approach.

Responsibilities

• Analyse digital and commercial performance to identify opportunities and growth drivers.
• Turn business questions into actionable insights from customer, sales and behavioural data.
• Develop business cases and support prioritisation of initiatives.
• Conduct deep-dive analyses of customer behaviour and drivers of performance.
• Collaborate with QCP to evolve frameworks, tools and best practices.
• Drive analytics capability development for Commercial Analysts across markets.
• Provide insights on post-purchase customer experience, fulfilment and returns.
• Support business reviews and strategic planning with fact-based recommendations.
• Advance analytical methods and tools within the team.

Skills

Analytical thinking

Stakeholder management

Communication

AI tools

Tools

Power BI

Excel

BigQuery

Job description

H&M Group is seeking a highly analytical Business Analyst for the Digital Commercial Analytics team, based in Stockholm. You will turn data into actionable insights to drive growth across our digital business and collaborate with global stakeholders on strategies and investments.

The role emphasizes advanced analytics, frameworks, and the development of tools and best practices to enable informed decision-making across Sales Markets.