Digital Marketing Specialist

Kappahl; Mölndals kommun; Hybrid; SEK 45,000 - 65,000; Full time

Job summary

Kappahl is looking for a Digital Marketing Specialist to join our team in Mölndal. You will manage and optimize digital media across various markets, develop full-funnel marketing plans, and collaborate with multiple teams. The ideal candidate has a degree in digital marketing and at least 3 years of hands-on experience, particularly in paid marketing and e-commerce.

This fixed-term position allows for hybrid work arrangements. Join us in shaping the future of responsible fashion and be part of a diverse and inclusive workplace.

Qualifications

• At least 3 years of hands-on experience in paid digital marketing.
• Strong theoretical and practical knowledge of paid digital marketing.
• Experience working with global e-commerce or fashion retail brands.

Responsibilities

• Manage and optimize paid digital media across all markets and brands.
• Develop tactical full-funnel plans and coordinate content production.
• Collaborate with the digital media agency and in-house teams.

Skills

Paid digital marketing

Customer insights

Social media marketing

Analytical skills

Communication in Swedish and English

Education

University degree in digital marketing or equivalent

Job description

Are you passionate about Digital Marketing, driven by data-based customer insights, and eager to make an impact across multiple markets and brands? Join us at Kappahl Group in Mölndal as a Digital Marketing Specialist and help shape the future of responsible fashion. Apply now and be a part of our journey!

Kappahl Group exists to create a responsible world of fashion. We promise our customer fashion made with less and made for more.

We offer you

As a Digital Marketing Specialist, you will manage and optimize paid digital media across all markets and brands within the Kappahl brand. You will develop tactical full‑funnel plans, coordinate content production, and ensure alignment with KPIs and business goals. You are driven by data‑based customer insights and constantly seek opportunities, both in market specific conditions as well as the media‑ & marketing landscape. Your work will directly contribute to driving traffic to both physical stores and online platforms while strengthening our brands. You will also play a key role in evolving our digital media strategy by actively exploring and embracing new developments in platforms, tools, and AI. This role calls for a creative and analytical mindset, a strong understanding of customer behavior and branding, and the ability to work both independently and collaboratively.

You will collaborate closely with our digital media agency, e‑commerce, in‑house production, CRM, and IT teams to ensure our digital marketing efforts are effective, customer‑centric, and aligned with our brand values.

Your profile

• A university degree or equivalent higher education in digital marketing.
• At least 3 years of hands‑on experience in paid digital marketing.
• Strong theoretical and practical knowledge of paid digital marketing, with social media as a core component.
• Facilitate channel‑adapted content using data‑driven customer insights, combined with a solid understanding of customer, branding and business objectives.
• Experience working in or with global e‑commerce companies, fashion retailer brands, or consumer products.
• Excellent communication skills in both Swedish and English.

As a person you are

• Analytical, data‑driven, and results‑oriented.
• Curious, organized, and proactive.
• A team player who thrives in cross‑functional collaboration.
• Passionate about digital marketing and eager to explore new technologies like AI.

You recognize yourself in our values – Inclusive, Courageous and Joyful!

Are you interested?

The position is a fixed‑term contract with placement at our head office in Mölndal, with the possibility of hybrid work when suitable.

Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.