Performance Analyst

Kappahl; Mölndals kommun; On-site; SEK 500,000 - 700,000; Full time

Job summary

Kappahl Group in Mölndal is seeking a Performance Analyst focused on transforming data into insights for CRM, media, and brand growth. You will enhance customer value through analyzing performance data, support CRM planning, and optimize marketing strategies.

The ideal candidate holds a relevant degree and has over 3 years of experience in performance analytics and CRM data analysis. Join Kappahl in creating a responsible world of fashion!

Qualifications

• 3+ years of experience in performance analytics and CRM.
• Proven experience working with CRM data and lifecycle metrics.
• Experience with paid media measurement and performance.

Responsibilities

• Analyze CRM and paid media data to derive actionable insights.
• Deliver structured reporting across CRM and paid media.
• Support CRM planning and optimization through targeted insights.

Skills

Performance analytics

CRM analytics

Digital analytics

Marketing effectiveness

Data analysis

Segmentation

Education

Relevant university degree in business, analytics, economics, marketing, or statistics

Tools

BI tools and reporting environments

CRM platforms

Job description

Overview

Are you passionate about turning data into insights that drive growth, and eager to make an impact across CRM, media and multiple brands? Join us at Kappahl Group in Mölndal as a Performance Analyst and help shape the future of responsible fashion. Apply now and be a part of our journey!

Kappahl Group exists to create a responsible world of fashion. We promise our customer fashion made with less and made for more.

We offer you

As Performance Analyst, you will turn CRM, paid media and digital performance data into actionable insights that improve customer value, marketing efficiency and profitable growth. You will analyze performance across CRM and paid media, connect outcomes across the customer lifecycle, and ensure structured measurement and follow-up, clarifying what drives traffic, conversion, repeat purchase and lifetime value.

You will deliver structured reporting and insights across CRM and paid media on a regular cadence, analyze lifecycle performance from acquisition to repeat and retention, and support CRM planning and optimization through segmentation and targeting insights. By connecting paid media outcomes with CRM audiences and downstream value, you will help identify growth opportunities and recommend actions based on cross-channel insights and customer behavior.

You will also strengthen our measurement structures and data quality by aligning data sources, dashboards and KPI definitions across teams, and support our test-and-learn agenda to sharpen decision-making over time. Working cross-functionally, you will serve as an analytical partner across CRM, media and channel teams.

Your profile

• A relevant university degree in business, analytics, economics, marketing, statistics or equivalent.
• 3+ years of experience in performance analytics, CRM analytics, digital analytics and marketing effectiveness.
• Proven experience of working with CRM data, segmentation, lifecycle metrics and retention analysis.
• Working knowledge of paid media measurement and performance drivers (paid social, search and programmatic), and the ability to connect media outcomes with CRM journeys.
• Experience of working with BI and reporting environments and data sources (dashboards, analytics tools, CRM platforms).
• Experience of omnichannel marketing, balancing short-term commercial impact with long-term brand development.
• Strong analytical thinking, with the ability to translate data into clear actions and recommendations, and to make complex data understandable for stakeholders.

As a person you are:

• Highly analytical, structured and insight-driven.
• Commercially minded, with a focus on impact, efficiency and customer value.
• Curious and proactive, comfortable testing hypotheses and improving measurement.
• Collaborative and credible across teams, able to influence through facts and clarity.
• Resilient and solution-oriented in complex data and stakeholder environments.
• Adaptable as channels, tools and behaviors evolve.

You recognize yourself in our values Inclusive, Courageous and Joyful!

Are you interested?

The position is a permanent position with placement at our head office in Mölndal. Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by answering a few questions and attaching your CV. We apply continuous selection. Please note that due to the summer holidays, the selection process may take a bit longer than usual. We look forward to your application as soon as possible.