Lifecycle Marketing Automation Specialist

SF Studios; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

SF Anytime, part of SF Studios, is expanding its marketing automation capabilities and seeks a Marketing Automation Specialist to own the customer lifecycle and growth initiatives. You will implement and optimize lifecycle campaigns, work with management to ensure success, and turn data into high-performing automations.

You will design 360° campaigns across onboarding, retention, reactivation, and winback, run A/B tests, and collaborate with tech, product, data/analytics, and content to ship

Qualifications

• 1–3 years hands-on experience with marketing automation platforms.
• Experience in e-commerce or a fast-paced, high-sales environment.
• Experience with A/B testing to drive data-informed decisions.

Responsibilities

• Own and grow north-star metrics: reactivation rate and revenue from returning customers.
• Design, build, and optimize automated lifecycle campaigns across onboarding, retention, reactivation, and winback.
• Run continuous A/B tests to sharpen segmentation, messaging, and timing.
• Collaborate with tech, product, data/analytics, and content to ship and improve.

Skills

Marketing automation

A/B testing

Data-driven

Analytical mindset

Ownership

Job description

SF Anytime, part of SF Studios, is expanding its marketing automation capabilities and seeks a Marketing Automation Specialist to own the customer lifecycle and growth initiatives. You will implement and optimize lifecycle campaigns, work with management to ensure success, and turn data into high-performing automations.

You will design 360° campaigns across onboarding, retention, reactivation, and winback, run A/B tests, and collaborate with tech, product, data/analytics, and content to ship